Motion Picture Herald (May-Jun 1946)

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SELL EVERY ATTRACTION AS A BIG EVENT JUNIOR PROM ^lUV.t.':^ JUKE preisseh FBEDDIE STEWABT 9. WAGNER'S SENSATIONAL NEW WINDOW-TYPE MARQUEE FRAME (Pat. Pending) Permits Billing Space of Any Height or Length! Installed separately before the glass. Accommodates the largest letters and lifesize transparencies. Lamps, neon and glass can be cleaned or replaced without removing frames. No flimsy soldered parts. No shopwork necessary in the event of glass breakage. The Most Economically Maintained Frame Made! WAGNER TRANSLUCENT COLORED PLASTIC CHANGEABLE LETTERS No Other Equipment Affords Such a Vivid Display! Gorgeously brilliant when light shines through them, they assume a sharply silhouetted third dimensional effect by day. 4", 10" and 17" sizes in assorted, beautiful, non-fading colors (red, green, blue, amber and opaque black) that go all the way through, cannot chip or scale, never require painting. For use on the marquee or in Wagner Lobby Displays. WAGNER TRANSPARENCIES AND FRAMES Inject the Compelling Power of Brilliant, Full Colored Photographic Realism in Marquee and Lobby Displays. Available on all stars and in any size, to fit Wagner Transparency Frames, which in turn fit any Wagner Master Multiple Frame. Shadow boxes are available to fit any transparency frame or may be made by your sign man. WAGNER MOUNTING STRIP FOR PLASTIC LEHERS Can be installed many places where no bther display equipment can be used. White enamel finished sheet steel, drilled for mounting on top of any wood surface or fastening on the under side with the letters used in suspended position. No special wiring is necessary WAGNER LOBBY DISPLAY UNITS: Made of white enamel finished sheet steel in standard sections 7" high by 24", 36" and 48", which can be combined for any length. Easily installed, Wagner slotted plastic letters can be mounted on the bars in the middle, firmly held in standee positions at the top or suspended from the bottom by clips. Price per lineal foot visible opening, including frames, opal glass, sockets, wiring, wall plate, top and bottom mounting rail, but less lamps. $6. End pieces included at no extra cost on displays 8' or longer. BEHER THEATRES, JUNE I, 1946 So/d by your theatre supply dealer. • Write us today for new free catalog. 35