Motion Picture Herald (May-Jun 1946)

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WHAT A DIFFERENCE makes! • The quality of Simplified High Intensity Projection is so clearly superior, with so little difference in cost, that, soon, no theatre — large or small — will even consider operating without it. This is apparent when you weigh the definite eflFects, for example, of One-Kilowatt High Intensity Projection on your screen ... on your audience . . . and on your box-ofiice receipts. For further information, get in touch with National Carbon Company, Inc. Consult your supply house about the availability of High Intensity Lamps. NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation The word "National" is a registered trade-mark of National Carbon Company, Inc. 30 East 42nd Street, New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco BEnER THEATRES, JUNE I. 1946 39