Motion Picture Herald (May-Jun 1946)

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We are not giving you actual figures as to how much light you now have, or would have, on your screen because we do not have such computation down to screens as small as yours; moreover, your problem is obviously the kindj not the amount, of light you are getting. Anyone Like to Have An Edison Kinetoscope? We have a letter from Nelson Creswell, who owns and manages the Cozy Theatre in Cedarville, Ohio. Mr. Creswell tells us that he likes our new advisory service on the purchase of new equipment and that he expects to take advantage of it soon. In the meantime he has something else on his mind ; we quote from his letter : "I have in my possession an old Edison 35-mm projector that I have kept for the last 21 years. It is in fair condition and is complete. I have kept the head well greased to prevent rust, although the legs of the stand need renickeling. The name plate states that it is on Edison Kinetoscope, with the manufacturer's serial number 3129. Do you suppose this equipment has any real value to any one?" We have come across a couple of similar "museum pieces" in old theatres and halls in which we have worked. Recently Belvidere, N. J., one of the towns in which our employer has a theatre, celebrated its 100th anniversary, and in connection with this observance an exhibit was put on in the high school gym and featured displays representing different local industries. The theme of each exhibit was the old and the new. Our exhibit displayed a couple of projectors, a Powers 6B, and a new modern projector, which was loaned to us for the purpose by one of the supply dealers. As to the value of Mr. Creswell's equipment, we do not know, but we are publishing this in order to find out. The Kinetoscope was Mr. Edison's early peep-show venture in the commercialization of "moving pictures," the forerunner of motion pictures projected on a screen. Some adveiiisemen+s offer literature on the product advertised, and often a coupon is included as a convenient means of procuring it. For additional information on other products, use the Better Theatres Catalog Bureau, which also supplies a coupon, with a system of identifying the product simply by number. On page 50. / f/2.0 9 SNAPLITE Reduced to their fundamentals, that's what the specifications for SNAPLITE Series II Projection Lenses mean in results for you. Brilliant pictures . . . utmost image quality . . . sharp contrast — these spell flawless projection for patron satisfaction. They are achieved by a speed of f/2.0 (in focal lengths up through 5"), by anti-reflection coatings, by hermetically sealed mounts for lasting perfection. Also available in the SNAPLITE line is the Series I, an efficient, versatile lens for less exacting projection requirements. 2 Franklin Avenue Brooklyn 11, New York 9 COKPOKATIIIK BUY U. S. SAVINGS BONDS Precision ALL METAL REFLECTORS GUARANTEED 5 YEARS against pitting, tarnishing and breakage / MANUFACTURED BY HEYER-SHULTZ, INC. (' Distributed Exclusively by BETTER THEATRES, JUNE I, 1946 41