Motion Picture Herald (May-Jun 1946)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000522
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

"FAIR" LOBBY ATMOSPHERE — was provided by H. V. Deacon, manager of the Gaumont Palace Cinema, Coventry, England, to exploit "State Fair". Pennants, backgrounds and electric scooters contributed to making this an outstanding attention getter. A "State Fair" cooking contest was another feature of Deacon's campaign. BOTH IN SIZE and impressive effect, this facade display, right, used to exploit the London premiere of "Spellbound", was the biggest ever erected in that city. The display adorned SIDEWALK STENCIL helped to pro |^^e Tivoli, J. . .1 . r ,,-r ^r , r Hunk, manager, mote the opening ot I wo bisters trom Boston" for manager J. C. Hunter of the Orpheum theatre, Tulsa, Okla. TIEUP made by publicist Red King of Keith's Memorial, Boston, exploits "Dragonwyck" engagement. ESSAY CONTEST, arranged by manager Morris Rosenthal of the Loew-Poli, New Haven, for "From This Day Forward", was publicized in the store window of the cooperating merchant and on merchant's radio time. Rosenthal also promoted gift prizes. SPECIAL BANNERS, designed by M. D. Cohn, manager of the Newman theatre in Kansas City, proved an excellent promotion medium. Cohn used these posters on the backs of 100 taxicabs, right, throughout the city to exploit "Kitty". 50 MOTION PICTURE HERALD, JUNE 8, 1946