Motion Picture Herald (May-Jun 1946)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000523
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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Display Ideas — suggested by recent window tieups, •fronts and lobby displays — are pictured here. Most of these are adaptable for local use by theatremen. BORIS KARLOFF ano ELLEN DREW IN ISLE OF THE DEAD UNUSUAL WINDOW DISPLAY over the entrance to leading department store in Cedar Rapids was arranged by Harry Moore, manager of the Paramount theatre. Over the main entrance door, the sign remained lighted all night. STRIKING LOBBY DISPLAY, featuring block cutout letters, focused attention on manager Frank Pratt's opening of "Bandit of Sherwood Forest" at the Paramount theatre, Portland, Ore. ORIGINAL COSTUME worn by Paulette Goddard in "Kitty" was the basis of this window tie-up, right, for the film date at the Capitol, Cincinnati, by publicist Nate Wise. IN PORTLAND, Ore., left. Jack Matlack, of the Broadway, arranged this display featuring gowns worn in filming "Devotion". WIDE ATTENTION was focused on the current engagement of "Isle of the Dead" by P. E. McCoy, manager of the Rialto,. Augusta, Ga., with this special front featuring skullheads and tombstones. TIE-UP with the Veterans' Information Center in Buffalo, N. Y., netted this excellent display which attracted comment and attention from shoppers and workers. Earl Hubbard, ad head for the Twentieth Century theatre, promoted the location for "From This Day Forward". MANAGERS' ROUND TABLE, JUNE 8, 1946 51