Motion Picture Herald (May-Jun 1946)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000528
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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SHOWMEN PERSONALS In New Posts: Winston Budrow, Strand, Pittsficld, Mass. Sidney Baker, 43rd Street, Brooklyn, N. Y. Bernicc Pretts, Lyric, Fergus Falls, Minn. Norman Schwartz, Aztec, San Antonio, Texas. Frank Pratt, Orpheuni, Portland, Ore. William Kerwin, Plaza, Detroit. Loew Theatre managerial shifts in New York City: David Schiller from 167th Street to Dyckman; Bob Rosen from Sheridan to 167th Street; Walter Seligman from Post Road to Sheridan; Leon Sidosky from Fairmont to Post Road ; Irving Schwartz from Dyckman to Fairmount. Henry Bergman, Empire, San Antonio, Texas. Sidney Nelson, Parkside, Brooklyn, N. Y. Paul Stevens, Oriental, Portland, Ore. Louis Stein, Regent, Elizabeth, N. J. Frank Upton, Michigan, Detroit. Melvin Reynolds, Cameo, Colunxbus, Ohio. Allan Piatt, Fleetwood, Bronx, N. Y. Edgar Connor, Savoy, Glace Bay, N. S. Charles Call, Bliss, Brooklyn, N. Y. Charles Killinger, night manager ; Dorothy McCormick, day manager; Rialto, Flint, Mich. John Radzicki, Oliver, Detroit, Mich. Hugh Hamilton, Jefferson; John Watkins, East End; Barney Chauvin, East Detroit; Malcolm Rose, Palms-State; William Kozaren, Cinderella; all in Detroit. Bob Anderson, Liberty, Portland, Ore. Robert Albino, Quentin, Brooklyn, N. Y. Assistant Managers: Al Cohen, Plaza, Detroit, Mich. Nelson Wright, Capitol, Pittsfield, Mass. Ward Wilsey, Capitol, Newark, N. J. John Campbell, Branford, Newark, N. J. Harry Gilbert, Sunnyside; William White, Kingsway; both in Brooklyn, N. Y. Returned Servicemen: Zollie Volcheck, Paramount, Portland, Ore. Harold Wieden Contest Publicizes Date On "Cinderella Jones" Sparked by a highly publicized Cinderella contest, manager Philip Katz's campaign on "Cinderella Jones" drew exceptional business to the Kenyon theatre, Pittsburgh, Pa. Thirteen merchants sponsored the contest and contributed $150 in merchandise to the winning girl, besides exploiting the event with window displays. 15,000 jumbo circulars were distributed, one-half by air. The circulars were numbered and any person finding a complete set of 13 was entitled to visit the sponsoring stores and receive the same gifts as the contest winner. The gifts included an airplane ride over Pittsburgh and the area adjacent. Ackery Arranges Parade For Short Feature A parade of Junior Forest Wardens and Forest Guards highlighted the extensive promotion campaign manager Ivan Ackery arranged for the featurette, "The Forest Commandos," at the Orpheum theatre in Vancouver, B. C. A letter' endorsing the picture was sent to approximately 50 executives of the Canadian Forestry Association. A display of forest fire equipment was set up in the lobby. Vancouver newspapers and radio stations also cooperated with Ackery by special stories and programs respectively devoted to the importance of forests and the hazard^ of fire. born, Branford, Newark, N. J. Aiurray Schatten. Beach, Bronx, N. Y. Charles E. Kennedy, assistant manager, Loew's Ohio, Columbus. Howard Skelton, Village, Houston, Texas. Samuel Haberman, assistant manager, Lakewood, Detroit. William Gates, assistant manager, Capitol, St. John, N. B. George Reich, student assistant manager. Paramount, Staten Island, N. Y. Harold Siner, student assistant manager. Strand, Pawtucket, R. I. Junior Shovmien: Margaret Ann, born May 27th, to Mr. and Mrs. Mort Berman, Springfield, 111. Father is manager of the Orpheum theatre there. Howard Busey, manager of the Orpheum, Wichita, Kansas, is the father of a baby boy named Phillip Lee. Birthday Greetings: Hubert N. Schrodt, Will J. Glaser, W. L. Snapp, Gene Michael, Marvin F. Huban, Borge Iversen, James A. O'Kelly, Ira Eschay, Carl Beals, Ben Griefer, Rupert N. Koblegard, Jr., Jack Nelson, Martin Weinstein, A. H. Robertson. Arthur C. Bowden, Lee Cole, Harry D. Haycock, N. J. Banks, Joe Hewitt, Murray Bracker, James F. Delaney, A. R. Hiland, E. V. Gassaway, Irving Lambert, Dick H. Detwiler, Samuel F. Cunningham, Elwood E. Blanc, George E. Mooney, Joe Klein. C. T. Spencer, Samuel Leffler, George Stoves, Harold L. Teel, Harold B. Pearl, Albert Pollock, Don T. Palmer, Sidney Miller, Frederick C. Radtke, Mark E. Berkheimer, O. Beer, Paul L. Field, Paul A. Kleinerman. Marshall A. Edwards, William Sherman, Roy Geise, R. V. Gruy, Elmore H. Rhines, Harry T. Briggs, Jack A. Farr, W. Dean Lewis, William C. Pearce, Badger T. Hammerschlag, Wilbur O. Pittance. Cartoon Shows Arranged Warner circuit houses in the Pittsburgh area are running a series of special Saturday morning performances consisting of two full hours of Bugs Bunny cartoons for the kids. Programs include seventeen cartoons, and tickets to these shows are sold in advance. A special promotion campaign has been devised by James M. Totten, zone advertising and publicity head, which includes special ads, trailers, heralds and lobby displays. Co-Op Ad Promotes "Adventure" A cooperative newspaper ad and two window tieups were arranged by manager James J. Kolbeck and Loew's publicist, Ann Bontempo, to promote the engagement of "Adventure" at the Jersey City theatre, Jersey City, N. J. The Greenville Florist paid for the co-op ad in the Journal and also used a window display. The other window tieup was with McCrory's. Uses Elaborate Lobby Display An elaborate lobby display was arranged by manager Ralph Phillips to exploit his en gagement of "The Dolly Sisters" at the New Cross Kinema, New Cross Road, London, England. In the display, Phillips injected Mr. Chad, a mythical but nonetheless celebrated figure made famous in England by the British Army. Mr. Chad's doleful countenance is always pictured peering over a wall as he prefaces each remark with: "Wotno, etc., etc." Murray Promotes Stories^ Tieups For "92nd St. An extensive press campaign, attractive displays in the theatre and merchant tieups draw attention to the engagement of "The House on 92nd Street" at the Odcon theatre, Liverpool, England. The campaign was arranged by Harry Murray, general manager of the theatre. Abundant newspaper stories were planted in the Wallasey News, Birkenhead Advertiser, St. Helens Reporter and the Prescot Reporter. In addition a "Monomark" (identifying letters or nujnbers) ccmtest was publicized in newspapers of Prescot, Huyton, Whiston and Knowsley. All mirrors in the lobby were painted as house windows. Two of the windows had a "cracked with a bullet" appearance. Also suspended in the lobby were three large "weights" marked 5,000 lbs. and the word, "Suspense." A linen banner with arrows pointing to the lobby clock had copy reading: "Time is drawing nearer to see 'The House on 92nd Street.'" Window displays were arranged with Chicks, Dolcis, Spiro, Granby Market, England, Hills, Kelly and Myers. Ten thousand imprinted candy bags were distributed. Ushers and usherettes wore medallions with copy reading : "I Live in 'The House on 92nd Street!'" Original Gowns Highlight Of Display for "Kitty" • The original gowns worn by Paulette Goddard in "Kitty" were used for an elaborate window display promoted by manager Elmer Pickard to advertise the playdate of the picture at the Boyd theatre, Philadelphia. The gowns were set ofif against borrowed 18th century furniture in two full windows of Lousol's dress shop. Lousol's mentioned the display in seven days of ad\ertising in the Philadelphia newspapers. Other window tieups were arranged with the Newman Art Galleries, and Blums. Ties-up with "Street" Programs Manager Walter B. Lloyd tied up with several "Man on the Street" radio broadcasts to exploit his date on "Murder in the Music Hall" at the Allyn theatre, Hartford, Conn. Guest tickets were awarded to participants. FiLMACK TRAILER CO. c"?; 56 MOTION PICTURE HERALD, JUNE 8, 1946