Motion Picture Herald (May-Jun 1946)

Page scan 000618 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000618
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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FLASH BALLYHOO Dressed in gingham gowns with parasols, carrying copy exploiting "Two Sisters from Boston", this stunt attracted plenty of attention for manager Arthur Egberts of Loew's Ohio theatre in Columbus. Economical, this barrel device, right, helped manager M. R. Blair to promote "Gilda" at the Regent, Cedar Falls, Iowa. Within the barrel were stills and picture copy. At left, street lampposts placarded to exploit "From This Day Forward" was arranged by publicist h^elen Wabbe of the RKO Golden Gate, San Francisco. Willis E. Shaffer, manager of the Royal theatre, Atchison, Kansas, recently played "The Good Old Days". Reminiscent of the styles worn back in the Nineties, this street ballyhoo attracted considerable attention to the playdate 'm advance of the opening. Appropriately outfitted, this attractive lass, right, did a swell job ballyhooing "The Well Groomed Bride" at the Midwest, Oklahoma City, for manager R. A. hlynes. Window tie-up, left, with downtown department store in Davenport, Iowa, put strong accent on coming Esquire theatre attractions for manager Francis C. Gillon. 60 MOTION PICTURE HERALD. JUNE 15, 1946