Motion Picture Herald (May-Jun 1946)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000619
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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SHOWMANSHIP paid off for C. W. Barnes, Jr., of the Granada theatre. Kansas City, Mo., when he recently booked the short subject, "Golden Horses". Film, produced only 30 miles from the city, was overlooked by the first-run houses. Barnes tied up with Starlane Farms which loaned the theatre the attractive ballyhoo above which toured the city. At evening performances the horse and his trainer entertained the audience from the stage. At right is the Granada box office which Barnes converted into a stall from odds-and-ends collected around the theatre. Cost was practically nothing. Manager Jerry Schur, right, collected 1 ,000 cans of food and $100 in cash from children who attended regular Saturday matinee at his Laconia theatre in the Bronx, New York. Each can was good for one ticket on a drawing for prizes. Special box office, left, helped Sol Sorkin, manager of Keith's, Washington, D. C, promote advance sale of tickets for cartoon show. In the outside lobby of the Victoria theatre, New' York City, this attractive display is drawing attention to manager Maurice Maurer's current engagement of "Badman's Territory". Ten days in advance of the opening of "Kitty" at the Paramount, Cedar Rapids, Iowa, city manager hiarry R. Moore erected this massive setpiece measuring I5x 12 feet. MANAGERS' ROUND TABLE. JUNE 15. 1946 61