Motion Picture Herald (May-Jun 1946)

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I T'S NOT the secret of the Atom Bomb he's seeking ... The PRIZE BABY is cookin' up a formula for PROFIT! . . . First, he takes a lAoi\on ?\ct\xxe . . . then he addf TRAILERS and ACCESSORIES ... to give this formula selling power and patrort appeal . . . He's been using this formula for over Twenty-Five years . . . and he's proved that it results in Bigger Grosses . . . BUT ... he keeps on . . . trying to make this formula Better and Better ... and he SUCCEEDS . . . because ... he continues to add more and more of the secret ingredient . . . that's part of this great combination . . . that very potent and elusive element ... so oitai to Show Business . . . "The Magic Touch of Showmanship". nATionni, \ C7iem service