Motion Picture Herald (May-Jun 1946)

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ITOA ASKS TRADE PRACTICE PARLEY OFFICERS of the ITOA. New York. were Installed last week at the Hotel Astor; and with more than the usual nourish. On the dais, running the length of the North Ballroom, were representatives of the top level of the industry as well as New York City notables. Some scenes ore below. Brandt Also Would Set Up New Independent Unit on National Scale A demand for a conference of exhibitors and distributors to develop a code of fair trade practices was coupled with a call by Harry Brandt, president of the Independent Theatre Owners Association of New York, for a new national independent exhibitors organization at the induction of ITOA officers at a luncheon last Thursday at the Astor. Speakers from outside the trade included Mrs. Franklin D. Roosevelt, Mrs. Anna Rosenberg and James J. Walker, master of ceremonies. An address on the aims of the American Theatres Association was delivered by Ted R. Gamble, board chairman. For "Internal Settlement" The purpose of the conference, Mr. Brandt said, would be to settle the problems of the industry without airing them in public or in the courts or the halls of Congress. "For our own salvation," he declared, "our internal differences should remain internal. With the proper amount of vision, sportsmanship and fair dealing, they can all eventually be peaceably adjusted. But they never will be unless the distributors and the exhibitors unbend. A stiff-necked, arbitrary attitude can only prolong the strife." Commenting on the decision of the U. S. District Court in the Consent Decree case, Mr. Brandt said it "confirmed what this association has always maintained — that regardless of what the decision stated, exhibitors and distributors would still have to work out their own differences and, by their own means, narrow the barrier that is now separating them." Sees Unity Need Urgent The decision, however, did not lessen "in any manner or degree the need of the industry for unity and understanding," he said. Mr. Gamble, outlining the objectives of ATA, announced the association would decide immediately to what extent it would concern itself with the over-all national application of trade practices. Pointing to the court decision, he said that the only practical solution of trade problems was settlement at the conference table. He announced the meeting of the ATA board this Tuesday for "development of a policy that will attempt the peaceful settlement of trade differences." Mrs. Roosevelt praised the industry for its war record. She observed that it faced "a great responsibility" in conditioning the public to the need for leadership in attaining peace and preserving it. She urged specific attention to the job of "keeping up the public spirit that won the 'var for us." Mrs. Rosenberg, who held many appoint Nicholas M. Schenck and Mrs. Eleanor Roosevelt. Photos by the Herald Ted R. Gamble and Benjamin Fielding. Ned E. Depinet and Joseph Vogel. William Kupper, C. C. Moskowitz. Mrs. Roosevelt, Harry Brandt and James J. Walker. ments during the war, declared the motion picture had "a great and continuing obligation to entertain and inform the public." She said a worldwide "hungry audience waits to be entertained," and urged that in the process the industry "face the truth" and tell it to the people. Mr. Walker denounced some radio programs and their effect upon children. He called for a Legion of Decency to apply to the air as well as to the screen. Among others on the dais were Nicholas M. Schenck, Spyros Skouras, Ned Depinet, Jack Cohn, Charles C. Moskowitz, William F. Rod 14 f^ru ^=^'colm Kingsberg, Joseph R. Vogel, William Kupper, Francis Harmon, S. H. Fabian, Robert Coyne, Robert Mochrie, Richard F. Walsh and Benjamin Fielding. ITOA officers installed besides Mr. Brandt were : David Weinstock, first vice-president and chairman of the board; Max A. Cohen, second vice-president; Leon Rosenblatt, treasurer; J. Joshua Goldberg, secretary, and John C. Bolte, sergeant-at-arms. Members of the ITOA board installed were Leo Brecher, A. H. Eisenstadt, Lou Feld, Sam bnedman, Isidore Gottlieb, Emanuel Hertzig Murray Le Boss, Abe Leff, Al Margulies, Lou Mazze, Irving Renner, Ray Rhonheimer, Rudy Sanders, Abe Schenck, Henry Siegel and Charles Sterner. MOTION PICTURE HERALD, JUNE 22, 1946