Motion Picture Herald (May-Jun 1946)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000681
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

/'what the pictvre did for Columbia GILDA: Rita Hayworth, Glenn Ford — This was a swell piece of entertainment and the public thought so too, as we did above average Sunday business. Personally thought it was worse than "Outlaw," as censoring pictures goes. Miss Hayworth's dance scene and some of the dialogue is very suggestive. Blayed Sunday, Monday, June 2, 3. — Burris & Henley Smith, Imperial Theatre, Pocahontas, Ark. GIRL OF THE LIMBERLOST: Ruth Nelson, Loren Tindall — Double this with "Pinocchio." They jammed the theatre and loved it. — C. L. Niles, Niles Theatre, Anamosa, Iowa. POWER OF THE WHISTLER: Richard DHx, Janis Carter — This was an old picture we had to pick up and, believe me, the last of this type to play this house. Double billed with a swell Western and even that was not enough to bring them out. They stay away from these screamers in droves. Even the story is "dime novel" drivel. Played Friday, Saturday, May 31, June 1.— M. E. (Jack) Hammond, Hart Theatre, Ferndale, Cal. ROCKIN' IN THE ROCKIES: Mary Beth Hughes, Jay Kirby — These unusual Westerns have their place on every program. — G. L. Niles, Niles Theatre, Anamosa, Iowa. SNAFU: Micheline Cheirel, Steven Geray — This should have been titled "Snuff said." No entertainment value whatsoever. Why waste money on such product as this? Leave it alone. Poison at a small town box office. Played Saturday, May 25.— A. L. Dove, Bengough Theatre, Bengough, Sask., Can. Small town and rural patronage. SNAFU: Micheline Cheirel, Steven Geray— Yes, it it funny all right. We played it with a color Western picture and did very well, but be sure to double bill it. Played Friday, Saturday, June 7, 8. — Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. . . . the original exiilbitors' reports department, established October 14, 1916. In It theatremen serve one another with information about the box office performance of product — providing a service of the exhibitor for the exhibitor. ADDRESS REPORTS: What the Picture Did for Me, Motion Picture Herald, Rockefeller Center, Nev/ York 20. Film Classics DEAD END: Sylvia Sidney, Joel McCrea — Business was good on this reissue and all were pleased. The cast boasts five well known stars in addition to the Dead End Kids. If you haven't played it lately, play it. It will do more than some of the alleged farce comedies turned out by the major studios. Played Thursday, May 30. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Metro-Goldwyn-Mayer ABBOTT AND COSTELLO IN HOLLYWOOD: Bud Abbott and Lou Costello — A typical Abbott and Costello picture. Business fairly good. Small town patronage. Played Tuesday, Wednesday, May 21, 22. — K. Walshaw, Broadview Theatre, Broadview, Sask., Can. Small town patronage. ADVENTURE: Greer Garson, Qark Gable— When they walk out on Greer and Gable's picture you know there is something definitely wrong. Much too long. It looked like too much haste to get Gable back into the limelight. It was a dim light for all concerned. The audience was disappointed and most of them said what a pity to give Gable such as this one for his first start. Their sympathy was with him, there is no doubt about that. What surprises me is that these two top stars accepted it in the first place. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. ADVENTURE: Greer Garson, Clark Gabl^Just a fair picture and business the same.— C. L. Niles, Niles Theatre, Anamosa, Iowa. CLOCK, THE: Robert Walker, Judy Garland— Very good box office. Just what we want and what the public wants. Played Sunday, Monday, May 4, 6. — George McMillan, Hollywood Theatre, McVille, N. D. HOODLUM SAINT: William Powell. Esther Williams— This was below par for what you expect when Powell heads the cast. The fault, I think, was the thin scenario, and there are too many that way this season. It was disappointing, but it was a lot better than some of the trash that has come out this season. I still think, and may be alone, if they can't find suitable material for pictures, they have some they should repeat. "Rio Rita" and "Show Boat" and a number of others would be good. We have a new generation of show -goers since they made these and I know they would be acceptable to the majority of the older showgoers. We have a bunch of stumble bums in Hollywood that don't seem to be on the job of making good program pictures. They should join the gang in Washington. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. HOODLUM SAINT: William Powell, Esther Williams—O.K. if you can buy it fiat. Played Monday, Tuesday, May 13, 14.— A. D. Brooks, Jr., Cherry Theatre, Havelock, N. C. LAST CHANCE, THE: E. G. Morrison, John Hoy — The worst ever from Metro. Pass it, if you can. English titles at bottom of the screen came so fast they kept the patrons groggy. Played Sunday, June 2.— A. D. Brooks, Jr., Cherry Theatre, Havelock, N. C. OUR VINES HAVE TENDER GRAPES: Margaret O'Brien, Edward G. Robinson — Although we were late playing this and should have given it a Sunday playdate, it sure brought out the folks on a midweek. More favoratjle comments than we have had on a picture in many a day. "Butch" Jenkins stole the show. Butch is not an actor; he is a natural. Played Tuesday, Wednesday, May 28, 29.— M. E. (Jack) Hammond, Hart Theatre, Ferndale, Cal. OUR VINES HAVE TENDER GRAPES: Margaret O'Brien, Edward G. Robinson— Very good melodrama of farm life which played to good business. — William G. Clark, Alamo Theatre, Pine Bluff, Ark. PICTURE OF DORIAN GRAY, THE: Hurd Hatfield, George Sanders — Strictly a class show. Will not please average patrons.— William G. Clark, Alamo Theatre, Pine Bluff, Ark. SHE WENT TO THE RACES: James Craig, Frances Gifford — A fair picture for a Bargain Night or a Saturday double bill. Pictures that are borderline cases never make the exhibitor any money and his expenses go on just the same. Played Tuesday, Wednesday, May 14, 15. — H. D. Arrington, Dutch Mill Theatre, Holland, Texas. Small town and rural patronage. SHE WENT TO THE RACES: James Craig, Frances Gifford — A nice program picture. — C. L. Niles, Niles Theatre, Anamosa, Iowa. UP GOES MASIE: Ann Sothern, George Murphy — Very good. Used midweek to fair business. Maisie still puts on a good clean performance that goes over well with our trade. Played Wednesday, Thursday, {Continued on following page) THE SPLENDOR OF ITS POWER WILL MATCH THE OF JTS SPECTACLE! BEST MOTION PICTURE HERALD. JUNE 22, 1946 41