Motion Picture Herald (May-Jun 1946)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000688
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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TICKET SELLING PROMOTIONS till II M MimU^ END TRIP TO win WASHINGTON FOR TWO To exploit the opening of "Badman's Territory" at the RKO in Boston, publicist Red King arranged a parade with cowboys, ponies and stage coaches. Demonstration took place on Boston Commons. Arthur Krolick, manager of the Century, Rochester, N. Y., promoted a contest sponsored jointly by the theatre, Pennsylvania Central Airlines ~^nd the Rochester Sun. Essay winner won round trip to Washington. The device exploited "Sentimental Journey". Tei.6 4 Ih. I«»~»<1 M»iieii«Il5' amrwiuoMii MINIATURES pire SMITH MomTyriuis Manager J. Odendahl finds this lobby display a real eye-catcher at the Telenews theatre in Chicago. Odendahl exploits his coming short subjects. In England, Jack Campbell, manager of the Scala cinema, Runcorn, Cheshire, tied up with the local gas company, engaging the use of their main window to exploit "Along Came Jones". Attractive lobby display for "Kitty" at the Bardavon, Poughkeepsie, N. Y., designed by manager David J. Walsh, executed by A. W. Heim. An effective street ballyhoo, right, put on by manager M. Fox of the Orpheum, Seattle, to promote "Saratoga Trunk". Usher with portable public address system delivered spiel to pedestrians. "Follies" front, left, created by Jack Austin, Carolina theatre, Charlotte. 48 MOTION PICTURE HERALD. JUNE 22. 1946