Motion Picture Herald (May-Jun 1946)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000689
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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BALLYHOO IDEAS Walking book ballyhoo, left, proved an effective method of exploiting "The Postnnan Rings Twice" for J. G. Samartano, manager of the State theatre, Providence, R. 1. The device was moved about through the downtown area by two ushers. Before "Do Yoy Love Me?" opened at the Harris in Pittsburgh, Jim Lindsay, publicity assistant to Ken hloel of Harris Amusements, arranged this street ballyhoo. Vocalist and accompanist featured song hits from the film. Stop lAFEW WiEK X* (It >■ t During manager Mollie Stickles' vacation, assistant Mike Piccirillo of the Palace, Meriden, Conn., padded this usher's shoulders and provided him with a sign, reading: "I laughed my head off . . . ", etc. This full window display with the leading music store in Melbourne, Australia, was arranged by J. Gavegan, manager of the Metro theatre, to promote his date on "Anchors Aweigh". The city of Sudbury, Ontario, proclaimed Safety Week coincident with the engagement of "Whistle Stop" at the Regent theatre. Max Phillips, manager of the Regent, took full advantage, getting street signs and placards at all important intersections. P. O. Klingler, manager of the Strand, Waterbury, Conn., pasted this 6-sheet to the lobby floor, thereby attracting considerable attention to "The Wife of Monte Cristo". MANAGERS' ROUND TABLE. JUNE 22, 1946 49