Motion Picture Herald (May-Jun 1946)

Page scan 000766 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000766
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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How to Increase Your Theatre Grosses TANDEM BICYCLE proved an effective and inexpensive ballyhoo to pronnote "Two Sisters from Boston" for manager Harry Moore of the Paramount in Cedar Rapids, Iowa. EXhIIBIT of stuffed animals gave realistic touch to the current date of "Dangerous Journey" at the Telenews theatre, San Francisco. Manager Charles E. Shutt borrowed these and .other props which attracted unusual attention from passersby. ^ ThfDtVILBAl J ADVANCE SALE lobby booth for all-horror show, left, at the Poli-Palace, Merlden, Conn., helped to promote a special midnight show for manager Mollie Stickles. We Dare You to See HORROR DISPLAY in the lobby of the Imperial theatre, Augusta, Ga., did an excellent selling job for manager P. E. McCoy's engagement of "House of Dracula." Blinking lights behind the eyes animated the display. 52 FREE DINNERS were offered to Washlngtonians who could watch a screening of "A Night in Casablanca" without laughing. Patrons were invited to leave their names and addresses, and contestants were notified when to attend the free showing. Winners were to be dined at one of the city's smart supper clubs. Created by F. O. Hinz, assistant manager of the Capitol. MOTION PICTURE HERALD, JUNE 29, 1946