Motion Picture Herald (Nov-Dec 1946)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
00062
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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EXPLOITATION FROM SHOWMEN ABOARD In England and Venezuela, theatre managers are busy promoting their attractions with an eye to improving box office receipts. These pictures are indicative of lobby displays, theatre fronts, ballyhoo and window tieups being utilized. W. J. Joy, manager of the Ritz Cinema, Holmeside, Sunderland, England, made tieups with a bakery and a dress shop which resulted in this attractive lobby display on "Easy to Wed". Joy also arranged with a local taxi concern for the display of interior and exterior display signs. At right is an arresting ballyhoo used in Caracas, Venezuela, by Vincente Vallenilla, manager of the Boyaca theatre, to exploit his engagement of "Gilda". Street ballyhoos are not common in Caracas, therefore this one attracted unusual attention. Bill Browne, manager of the Ritz Cinema, Hastings, Sussex, England, used a slide to announce that anyone identifying the Ritz Alsatian dog (above) on a certain date, at a specified time, would receive free tickets to see "Piccadilly Incident", the next attraction. The dog attracted wide attention. Display depicts African village set and was designed by Alan Williams, manager of the Majestic, Rochester, Kent, England, as an advance ballyhoo for "Men of Two Worlds". At right, "Without Reservations" opened at the Odeon, Leicester Square, London, with this attractive front created by manager W. H. Thornton. At left, window display promoting "They Were Expendable", arranged by Ewan S. Shaw, manager of the Queen's theatre, West Bromwich, Staffs., England. 54 MOTION PICTURE HERALD, NOVEMBER 2, 1946