Motion Picture Herald (Nov-Dec 1946)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
00074
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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SERVICE DATA on features Anna and the King of Siam (20th-Fox) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 107.1% Round Table Exploitation — August 24, p. 60; September 14, p. 51 ; October 26, p. 58. Bad Bascomb (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 99.6% Round Table Exploitation — September 7, p. 55; October 5, pp. 52, 55. Black Beauty (20th-Fox) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation — August 3, p. 108; October 12, p. 66. Boys' Ranch (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Round. Table .Exploitation — June 1, p. 43; August 10, p. 47; August 17, p. 60; August 31, p. 53; September 21, p. 57; October 5, p. 54; October 12, p. 68; October 19, pp. 54, 55. Caesar and Cleopatra (UA) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance — 111.7% Round Table Exploitation — August 24, p. 61 ; August 31, p. 50; September 7, p. 54; September 14, p. 55; September 21, pp. 57, 59 ; September 28, pp. 56, 57 ; October 5, p. 53 ; October 19, p. 51«; October 26, p. 60. Cloak and Dagger (WB) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — September 21, p. 55. The Cockeyed Miracle (MGM) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — October 26, p. 59. Courage of Lassie (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation — August 3, p. 108, September 14, p. 50; September 21, p. 55, October 5, p. 55; October 12, p. 70; October. 19, p. 52; October 26, pp. 58, 60. Deception (WB) Audience Classification — Adult Round Table Exploitation — October 26, p. 59. Dick Tracy (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — March 23, p. 58 ; April 20, p. 70 ; May 25, p. 61 ; July 27, p. 52 ; August 17, p. 60; October 5, p. 52. Down Missouri Way (PRC) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation — September 21, p. 59; September 28, pp. 52, 56; October 19, p. 55; October 26, p. 58. Gallant Journey (Col.) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation — September 14, p. 53; October 5, p. 53; October 26, p. 59. Holiday in Mexico (MGM) Audience Classification; — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 108.2% Round Table Exploitation — October 12, pp. 64, 66 ; October 19, p. 53 ; October 29, p. 59. Home Sweet Homicide (20th-Fox) Audience Classification— General Legion of Decency Rating — Class A-l Round Table Exploitation — October 19, p. 51. I've Always Loved You (Rep.) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — September 14, p. 55; October 26, p. 61. The Kid from Brooklyn (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance — 110.6% Round Table Exploitation — August 24, p. '60 ; September 7, pp. 57, 58; October 5, pp. 50, 56; October 12, pp. 68, 70 ; October 26, p. 60. Kitty (Para.) Audience Classification — Adult Legion of Decency Rating — Class B Picture Gross, Over-all Performance — 115.7% Round Table Exploitation — June 8, pp. 50, 51, 56; June 15, p. 61; June 22, p. 48; June 29, p. 55 ; August 17, p. 55 ; September 14, p. 50 ; October 12, p. 67. Mr. Ace (UA) Audience Classification — General Legion of Decency Rating — Class B Round Table Exploitation — Sept. 14, p. 53 ; October 5, p. 55 ; October 26, p. 63. Monsieur Beaucaire (Para.) Audience Classification; — General Legion of Decency Dating — Class A-2 Picture Gross, Over-all Performance — 116.4% Round Table Exploitation — September 14, pp. 54, 55; September 21, p. 54; October 5, p. 50; October 19, p. 51. Night in Casablanca (UA) Audience Classification — General Legion of Decency — Class A-2 Picture Gross, Over-all Performance — 100.0% Round Table Exploitation — May 4, p. 52; June 15, p. 62; July 13, pp. 45, 47; July 20, pp. 59, 64; August 3, p. 105; August 10, pp. 43, 46; August 24, p. 60; August 31, p. 51; September 7, p. 55; October 19, p. 55. LEGION of DECENCY Ratings Class A-l Unobjectional Class A-2 Unobjectionable for Adults Class B Objectionable in Part Class C Condemned Sevice Data appearing in this issue of Product Digest include the over-all performance percentage figures from final reports previously published in PICTURE GROSSES. Reference to Round Table Exploitation and Legion of Decency ratings with audience classification are also listed. Index to Service Data may be found in fhe Release Chart starting on page 3289. Night Train to Memphis (Rep.) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — September 7, p. 57; September 28, p. 57; October 5, p.' 55; October 26, p. 63. Nobody Lives Forever (WB) Audience Classification — General Round Table Exploitation — October 12, p. 66. O.S.S. (Para.) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 108.6% Round Table Exploitation — October 12, p. 64. The Searching Wind (Para.) Audience Classification — General Legion of Decency Rating — Class B Round Table Exploitation — September 21, p. 57 ; October 26, p. 64. Shadow of a Woman (WB) Audience Classification — General Legion of Decency Rating — Class B Round Table Exploitation — October 19, p. 51. The Stranger (RKO) Audience Classification — -Adult Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance — 102.2% Round Table Exploitation — July 13, p. 47; October 19, p. 50; October 26, n. 59'. The Strange Love of Martha Ivers '. (Para.) Audience Classification — Adult Legion of Decency Rating — Class B Picture Gross, Over-all Performance — 107.5% Round Table Exploitation — September 14, p. 54; September 28, p. 52; October 26, p. 64. ; Three Wise Fools (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 102.3% Round Table Exploitation — September 7, p. 56 ; September 14, p. 54 ; October 19, p. 54. ! Till the End of Time (RKO) Audience Classification — :General Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance — 103.7% Round Table Exploitation — September 28, p. 52; October 19, p. 52. , To Each His Own (Para.) ■ Audience Classification — Adult i Legion of Decency Rating — Class A-2 '< Picture Gross, Over-all Performance — 101.0% Round Table Exploitation — July 20, p. 60; August 17, p. 61 ; October 26, p. 64. Two Smart People (MGM) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — August 10, p. 46; October 5, p. 54. Two Years Before the Mast (Para.) Audience Classification — Adult Legion of Decency Rating — Class A-l ; Round Table Exploitation — October 12, p. 65. 3288 PRODUCT DIGEST SECTION, NOVEMBER 2, 1946