Motion Picture Herald (Nov-Dec 1946)

! EXPLOITATION IN THE PHILIPPINES. For a recent engagement on "Marine Raiders" at the Globe theatre, Iloilo City, Rodolfo L. Taboada promoted the use of this jeep, \ bannered top and sides, to exploit his date. I Six-sheet boards, left, were also used to promote the showing. ■ Keys Imprinted For "Notorious'9 Promotional "keys were addressed to office workers and hung on mail boxes throughout the downtown area to exploit the engagement on "Notorious" at the Albee theatre, Providence, R. I. The keys were imprinted with playdate copy. Manager Bill Morton arranged the campaign. As the keys were picked up by the mailman they were replaced by other keys, addressed to office workers. Passersby stopped at the mail boxes to read the copy on the keys. An additional 50 keys were mounted on cards and used as corner window displays in downtown specialty shops. A five-column spread was planted in the Sunday Journal three days prior to opening. Double-sized cards were used in street cars and buses, running in and out of Providence. Window tieups were arranged with | Liggett's largest downtown store and the Elm Farm Market. Heralds Boost Cartoon Show Attractive heralds were distributed by manager Mel Jolley to exploit a Saturday morning cartoon show at the Marks theatre, Oshawa, Ontario, Canada. HENRY arias Kr PURCHASING AGENT Foreign and Domestic Lm iT^Hfe Rim Distribution ^■SMS^^B 729 Seventh Ave.. N. Y. 19. N. Y.. LO.3-1510 Serving th»lndo»tryS4r.e« 1913. Nsgotlatlootio Any Language CABLE: HENARIAS. N. V. Banners Midget Car to Exploit Double Bill A 1946 midget Crosley automobile was bannered with playdate copy and driven through the streets to ballyhoo the double bill, "Captain Caution" and "Captain Fury," at the Strand theatre, Syracuse, N. Y. The campaign was arranged by manager Spencer Steinhurst. Copy on the banner read : "The newest sensation in town is the 1946 Crosley. Another sensation is 'Captain Caution' and 'Captain Fury', now at the Strand theatre." The ballyhoo was used on opening day and two days later, during the run of the picture. Through a tieup with the Fire Prevention Week campaign in Syracuse, Steinhurst succeeded in having 200 cards attached to light poles in the downtown area. 1,000 book marks were distributed to the Public Library and its eight branches. It was arranged for the Professor of the English Department of Syracuse University to plug "Captain Caution" while making a speech on "Australia, Land of Mystery" at a Lion's Club luncheon. The advance lobby display consisted of cutout heads of the stars from both pictures, decorated in a nautical theme. Window tieups were set with Ed Guth's Hobby Store, Edwards' and Dey's book stores. 22x28 cards were used by several book stores. Fireman in Hurry to See "Swamp Fire" at Hoosier A man dressed in a fireman's outfit paraded the streets to promote manager Louis Nye's playdate on "Swampfire" at the Hoosier theatre, Whiting, Ind. A sign on the "fireman's" back read: "I'm in a hurry, I'm going to see 'Swampfire' at the Hoosier." For another street ballyhoo stunt, Nye had a boy carry a stick painted to represent a large safety match. A sign on the boys back read : "Set world on fire. No ! See 'Swampfire.' Yes ! Stages Games at Cartoon Show Manager John G. Corbett has built up his Saturday morning kiddie shows by entertaining the youngsters with games on the stage of the Park theatre, Taunton, Mass. On a recent Saturday a blueberry pie eating contest was held on stage. Corbett reports that he has a "sensational" dancing usher who performs for the children every Saturday morning. Plants Stories in Newspaper Manager Leo Haney planted several stories in the local newspaper to exploit an all-cartoon show at the Lido theatre, Maywood, 111. Tickets were sold well in advance of the playdate. The show was publicized for three weeks on the front page of the weekly programs. JOE PALOOKA BOXING CONTEST was excellent stage attraction for D. S. Kirk, manager of the Strand, Middletown, Ohio. Lobby piece, above, announced the contest open to kids from 6 to 16, with prizes for all entries. School Kids In Freckle Contest Through a tieup with the City Recreation Department, a "Freckle Face Contest" was held in conjunction with the engagement of "Boys' Ranch" at the Bradley theatre, Columbus, Ga. The contest was held in all the public schools of Columbus, Phenix City, Ala., and Ft. Benning, Ga., a total of 28 schools. A freckle face champion was selected from each school and each winner competed for the title of "Columbus Freckle Face Champ" in the finals held on the Bradley stage. The contest was given extensive newspaper and radio coverage throughout the campaign. The promotion for the competition was the work of W. D. Hendley, publicity director for the Georgia Theatre Company in Columbus. MANAGERS' ROUND TABLE, NOVEMBER 23, 1946 75