Motion Picture Herald (Nov-Dec 1946)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
000489
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Contests Spark Hartford Date On "Darling" Radio and newspaper contests were promoted for the opening of "My Darling Clementine" at the Poli and the Poli-Palace theatres in Hartford, Conn. The campaign was arranged by managers Lou Cohen of the Poli and Fred R. Greenway of the Palace. Two newspaper contests were used, with prizes and guest tickets going to winners. One contest had readers turn in the correct missing line in the song "Clementine." The competition ran over a period of three days, with a different stanza used each day. In the other contest, readers were asked to name the pictures that Henry Fonda had appeared in. Through a tieup with radio station WTHT, records and guest tickets were offered to listeners for the best original stanza of the song "Clementine." Guest tickets also were offered on another program to listeners identifying various recording artists' singing of Western tunes. For street ballyhoo, a horse and wagon were bannered with playdate copy and driven through Hartford. The ballyhoo caused much favorable comment. A store dummy dressed in frontier clothes (to resemble Linda Darnell) and a juke box playing Western tunes were used for a lobby display. A "Clementine Hay Ride" was arranged for students of a local high school. A "Clementine Square Dance" was put on at a local dance hall, with prizes awarded to persons wearing outstanding costumes. Street Ballyhoo Aids "O. S. S." A group of boys with one-sheets on their backs paraded the streets to ballyhoo manager Bob Bachman's playdate of "O. S. S." at the Indiana theatre, East Chicago, Ind. The one-sheets also were posted in hotels and barber shops. MANNA FROM HEAVEN Manager Bob Cox caused quite a stir by having a stunt plane drop 100 theatre passes over a crowd of more than 25,000 people attending the Air Show at Lexington, Ky. The unusual promotion was for the purpose of exploiting "Deception" at the Kentucky theatre there. Spectators made a mad scramble for the passes. Cox, who served as an announcer at the show, had the same plane drop 5,000 heralds and arranged for the distribution of heralds to the several thousand parked cars around the air field. Jacobs Promotes Co-Op Ads For Sound Anniversary A full page cooperative newspaper ad and two half-page co-op ads were promoted by manager Don H. Jacobs to exploit Warner Bros.' 20th Anniversary of Talking Pictures in conjunction with the playdate of "Night and Day" at the Ohio theatre, Mansfield, Ohio. The full page ad was paid for by 10 local merchants. The two half-page ads were run a week apart by Marian's Beauty Salon in the NewsJournal. In addition, a five-column art display on the sound anniversary was planted in the same newspaper. Obtains Booklets for "Bess" Through a tieup with the Downtown Chevrolet Motors Company, 10,000 "Gallant Bess" booklets were distributed for the playdate of the picture at the Stillman theatre. Cleveland, Ohio. Many of the booklets were placed on store counters with a "Take One" card. Giant horse cutouts were used on front panels. The picture was plugged over Sidney Andora's WGAR broadcast and on Burt's show over WHK. Four window tieups were promoted. The campaign was arranged by manager Arnold Gates. Boys Distribute Teaser Cards to Sell "Secret" Taking advantage of the festive spirit prevailing in Cincinnati Hallowe'en night, two boys dressed in skeleton costumes were sent downtown to distribute especially prepared errvelopes to exploit the playdate on "Her Sister's Secret" at the Grand theatre there. The campaign was arranged by RKO publicist Nathan Wise. The envelopes distributed by the two ballyhoo boys contained a card which read : "Frank ! Darling ! The story that could only be whispered about . . . revealed in 'Her Sister's Secret' at, etc." 300 window cards, containing similar copy, were planted with merchants. The newspaper coverage was considerable with stories and art running daily several days in advance. The regular theatre ads carried the same teaser copy as the window cards and the cards in the envelopes. The lobby and front of the theatre displays were attractively arranged. MANAGERS' ROUND TABLE, NOVEMBER 30, 1946 107