Motion Picture Herald (Nov-Dec 1946)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
000563
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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WHAT THE PICTURE DID FOR ME . . . the original exhibitors' reports department, established October 14, 1916. In It theatremen serve one another with information about the box office performance of product— providing a service of the exhibitor for the exhibitor. ADDRESS REPORTS: What the Picture Did for Me. Motion Picture Herald. Rockefeller Center. New York 20. Columbia RENEGADES: Evelyn Keyes, Willard ParkerVery good for our trade. We experienced better than average business. Played Wednesday, Thursday, Nov. 13, 14.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. SING WHILE YOU DANCE: Ellen Drew, Robert Stanton — Used on my double feature program and it was O.K. Played Friday, Saturday, Nov. 15-16. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. THROW A SADDLE ON A STAR: Ken Curtis, Adele Roberts — Seemed to please, but it didn't have enough action for my weekend patrons. Good draw. Played Friday, Saturday, Nov. 8, 9.— James C. Balkcom, Jr., Gray Theatre, Gray, Ga. Metro-Goldwyn-Mayer BOYS' RANCH: James Craig, Jackie Jenkins— A good picture for children, adults and box office. "Butch" Jenkins is a natural. Played Monday, Tuesday, Nov. 18, 19.— Charles T. Thompson, Grove Theatre, Blooming Grove, Texas. BOYS' RANCH: James Craig, Jackie JenkinsListed only as a program picture, this proved a distinct hit at our box office, doing the best Friday and Saturday business since we played "Courage of Lassie" in October. The story is thoroughly satisfactory to a family audience and we played it up for all it is worth. It is worth looking at beforehand and it may prove to be what it was for me, a sleeper. Played Friday, Saturday, Nov. 1, 2. — Thomas di Lorenzo, New Paltz Theatre, New Paltz, N. Y. HOLIDAY IN MEXICO: Walter Pidgeon, Lana Turner — An expensive production without much story structure. A lot of talking in some places about absolutely nothing. A fine cast, wonderful Technicolor, and costumes, and there is lots and lots of music. Business was exceptionally good, comparing favorably with all other top hits this season from the same studio. This is a puzzling business. Played Thursday-Saturday, Nov. 7-9. — Thomas di Lorenzo, New Paltz Theatre, New Paltz, N. Y. UP GOES MAISIE: Ann Sothern, George Murphy — A good little picture but it should have been double billed. In my section it had little draw. It seemed to be well liked by those who attended. Played Friday, Saturday, Nov. 1, 2.— K. Walshaw, Broadview Theatre, Broadview, Sask., Can. Small town and rural patronage. Monogram DECOY: Jean Gillie, Edward Norris — Another series of the better Monograms with a new star, Jean Gillie. I would say this is better than the average mystery drama. It has slightly better than average draw. Played Monday, Tuesday, Nov. 18, 19. — L. Brazil, Jr., New Theatre, Bearden, Ark. JOE PALOOKA, CHAMP: Joe Kirkwood, Elyse Knox — Good weekend fare. This is worth playing. — Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. Paramount MONSIEUR BEAUCAIRE: Bob Hope, Joan Caulfield— Bob Hope ordinarily does business here, but this one was a flop. The reasons: the title and costume picture, and a weak supporting cast. My patrons want Hope in modern dress and modern story. Played Wednesday, Thursday, Nov. 20, 21.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. MONSIEUR BEAUCAIRE: Bob Hope, Joan Caulfield — Why is it that a costume picture flops in most small towns? The people who came into Gray to see "Monsieur Beaucaire" thoroughly enjoyed it. Played Wednesday, Thursday, Nov. 6, 7. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. MONSIEUR BEAUCAIRE: Bob Hope Joan Caulfield — This should just about finish Hope in pictures. I know after this picture exhibitors will lose hope. Opened average on Sunday and broke a house record on Monday. A record that no one stayed for the second show. Better have a dark house and stay on good terms with your friends. Played Sunday-Tuesday, Nov. 17-19.— W. Lee Beckley, Center Theatre, Grundy Center, Iowa. O. S. S.: Alan Ladd, Geraldine Fitzgerald— Alan Ladd is very popular here. The war background held the attendance down, but it was well received and the suspense mounts all along. Geraldine Fitzgerald is very good. Played Monday, Tuesday, Nov. 11, 12. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. PRC GREAT MIKE, THE: Robert Henry, Stuart Erwin — A great little horse picture that drew very well. Seemed to be well liked. , Played Tuesday, Wednesday, Nov. 12, 13. — K. Walshaw, Broadview Theatre, Broadview, Sask., Can. Small town and rural patronage. RKO Radio CRACK-UP: Pat O'Brien, Claire Trevor— This proved to be the poorest attraction for me. While it is well acted and has a good story the title definitely has no draw. This really proved a crack-up at the box office. There are too many murder and terror pictures. Most people are getting tired of this type now. Flayed Friday, Saturday, Nov. 15, 16.— K. Walshaw, Broadview Theatre, Broadview, Sask., Can. Small town and rural patronage. DICK TRACY: Morgan Conway, Anne JeffreysThere was nothing new or novel about this, but it was not bad and it contained plenty of action. Played Friday, Saturday, Nov. 15, 16.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. SING YOUR WAY HOME: Jack Haley. Anne Jeffreys — Used on top half of a weekend double bill. Business was off, but the audience reaction was good. Played Friday, Saturday, Nov. 15, 16. — A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. STEP BY STEP: Lawrence Tierney, Anne Jeffreys — This is a good action picture which pleased all who came. It will please if you can get them in. Played Tuesday, Nov. 19. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. TARZAN AND THE LEOPARD WOMAN: Johnny Weissmuller, Brenda Joyce — The Tarzan pictures always do wonderful business and my patrons look forward to seeing them. I always see many new faces when I show these pictures. Played Wednesday, Thursday, Nov. 20, 21.— George Clanton, Daw Theatre, Tappahannock, Va. TILL THE END OF TIME: Dorothy McGuire, Guy Madison — A fine cast of young people in a tightly knit story of understandable characters. This one went to town for us, rolling up a fine Sunday and Monday gross, doing the best business in four weeks. The young girls are simply crazy over the Madison boy and, of course, Dorothy McGuire is already established with all our fans. Played Sunday, Monday. Nov. 3, 4. — Thomas di Lorenzo. New Paltz Theatre, New Paltz, N. Y. WITHOUT RESERVATIONS: Claudette Colbert, John Wayne — "Without Reservations" is an extremely good comedy and will be well liked by all who see it. Miss Colbert's performance is expert and among her best. Played Wednesday, Thursday, Nov. 20. 21. — Charles T. Thompson, Grove Theatre, Blooming Grove, Texas. Republic EARL CARROLL'S SKETCHBOOK: Constance Moore, William Marshall — A surprise. It seemed to please my Sunday patrons. Played Nov. 10. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. GLASS ALIBI: Paul Kelly, Anne Gwynne— A little program picture which is not strong enough to stand alone. Played Friday, Saturday, Nov. 22, 23— E. M. Freiburger, Paramount Theatre, Dewey, Okla. OREGON TRAIL: Sunset Carson, Peggy Stewart— This hit an all-time top for us at the box office. Mary Carr, famous character actress, plays the part of a tough, frontier woman, who knows life in the raw. Her performance gives extra laughs and punch to the picture. Played Friday, Saturday, Nov. 22, 23. — Charles A. Thompson, Grove Theatre, Blooming Grove, Texas. RAINBOW OVER TEXAS: Roy Rogers, Dale Evans — The question is how can a small town do without Roy Rogers? You may have Gene Autry, but give me Roy Rogers. His pictures, with their great supporting cast, continue to be tops with us. Flayed Friday, Saturday, Nov. 15, 16. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. Twentieth CenturyFox CENTENNIAL SUMMER: Jeanne Craine, Cornel Wilde — This is a good musical show, but not nearly as good as "State Fair." Business was average. Played Sunday, Monday, Nov. 17, 18. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. IT SHOULDN'T HAPPEN TO A DOG: Carole Landis, Allyn Joslyn — Used on my weekend double bill program and it is very good entertainment. Played Friday, Saturday, Nov. 8, 9. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. SENTIMENTAL JOURNEY: John Payne, Maureen O'Hara — An exceptionally well acted picture that drew very well. I wish there were more good pictures in this category. Play this one, if you haven't done so already. Played Tuesday, Wednesday, Nov. 5, 6. — K. Walshaw, Broadview Theatre, Broadview, Sask., Can. Small town and rural patronage. SUN VALLEY SERENADE: Sonja Henie, John Payne — You won't need much advertising to bring them in on this one. It is a natural. Just mention Glenn Miller's orchestra and you will have your house packed. Played Saturday, Oct. 2.— Robert E. Nicholson, Alsec Theatre, Kodiak, Alaska. THREE LITTLE GIRLS IN BLUE: June Haver, Vivian Blaine — 20thFox rates tops when it comes to Technicolor musicals. It is very refreshing. It appeals to young and old alike. A good small town picture. Flayed Wednesday, Thursday, Nov. 13, 14. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. THREE LITTLE GIRLS IN BLUE: June Haver, Vivian Blaine — Very nice musical. A little light and very thin plot, but it will do top business and will please. 20th -Fox knows how to make box office musicals. June Haver has a good way to go before she equals the queen of all, Miss Betty Grable. Played Sunday-Tuesday, Nov. 17-19. — George Clanton, Daw Theatre, Tappahannock, Va. United Artists BREAKFAST IN HOLLYWOOD: Tom Breneman. Bonita Granville — They came out for this, but I don't know why.— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. DEVIL'S PLAYGROUND, THE: William Boyd, Andy Clyde — If your theatre plays Westerns, this is a must. It is the first one I have seen without a singing cowboy. Andy Clyde's antics more than make up for the lack of music. This will leave your audience pleased and satisfied. Hold it for two days, if {Continued on following page) MOTION PICTURE HERALD, DECEMBER 7, 1946 55