Motion Picture Herald (Nov-Dec 1946)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
000566
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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I EXPLOITATION SUGGESTIONS Members of theatre staff in 1946 model roadster provided effective ballyhoo on "Janie Gets Married" for N. W. Lofthus, manager of the California theatre in Santa Barbara. "Courtin' in the Ozarks, 1904 style" reads the banner, left, on this old fashioned vehicle used by L. C. Clark to promote "Partners in Crime" at the Bucklen theatre, Elkhart, Ind. Bill Briscoe, manager of the RKO Grand, Chicago, built this attractive lobby display to announce opening of "Nocturne". Lobby piece is patterned after original newspaper layouts designed by Harry Mandel, RKO theatre publicity head. To exploit "Smoky" at the Regal, Wilkinsburg, Pa., manager Morty Haas had two girls dressed as cowgirls riding around town with . banners announcing the date. Calendar with playdates marked off against an attractive park background was created by L. Wicker, assistant manager of Century's Elm theatre in Brooklyn. Device helped to impress patrons on coming hit, "Till the End of Time". Delle Stith, manager of the Rainbow theatre, Marion, S. C, located a local youth with collie dog resembling Lassie. Appropriately bannered, the couple provided good street ballyhoo for "Courage of Lassie". 58 MOTION PICTURE HERALD, DECEMBER 7. 1946