We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Press and Radio Exploit "Doll" World Premiere
An extensive campaign highlighted by the personal appearance of Ginger Rogers, star of the picture, launched the world premiere of "Magnificent Doll" at the Palace theatre in Chicago.
Manager Lou Mayer officially launched his campaign with the appearance of Miss Rogers in Chicago 10 days before the opening. The actress was introduced to motion picture critics and other newspaper representatives at a special screening of the picture. All Chicago newspapers devoted considerable publicity to the premiere on a stagger basis.
In conjunction with the premiere, the ABC network program "Ladies Be Seated" with Johnny Olsen as master of ceremonies, was broadcast from the stage of the Palace over 200 stations from coast-to-coast, launching a key city "Magnificent Doll" identification contest. The competition will be repeated for other key city openings.
Five Chicago models, wearing the original gowns worn by Ginger Rogers in the picture, were hostesses at the premiere. A fashion preview of the gowns was held at the Palace a few days in advance of the opening for newspaper coverage.
A 600-line cooperative newspaper ad was arranged with Kay Daumit, cosmetician, on the day before the opening. Royal Crown Cola posted eighty 24-sheets, bannered 30 trucks and distributed 4,000 window and tack cards.
Quigley Awards Contenders
The men and women listed below have submitted evidence of showmanship within the past fortnight, which justifies their names being placed on the list of outstanding showmen.
Boy Scout Tieup Aids Short
A tieup with the local boy scouts was arranged by manager Burns Ellison to exploit the short subject, "Men of Tomorrow," at the Columbus theatre, Columbus, Neb. Announcements were made at all Boy Scout meetings. The short was run during the first three days of the Community Chest drive, with the Chest committee cooperating by urging all to see the picture.
J. A. ACHNER
Star, Wandsworth, London, Eng.
IVAN ACKERY
Orpheum, Vancouver, B. C.
T. S. ALDWORTH
Regal, Bracknell, Berks., Eng.
BOB BACH MAN
Indiana, East Chicago, Ind.
MORT BERMAN Orpheum, Springfield, III.
ANN BONTEMPO Loew's, Jersey City, N. J.
BOB BOWMAN Latonia, Oil City, Pa.
CARROLL BRADLEY Forest, Forest Park, III.
H. SPENCER BREGOFF Palace, Staten Island, N.Y.
CHARLES BREWER
Clay, Green Cove Springs, Fla.
BILL BROWNSTEIN Pontiac, Ogdensburg, N.Y.
W. E. CASE
Picture House, Monmouth, Mons., England
L. C. CLARK Bucklen, Elkhart, Ind.
LOU COHEN
Loew's Poll, Hartford, Conn.
FRED W. CURTICE State, San Jose, Calif.
GEORGE DARANSOLL Granby, Norfolk, Va.
BEN DARGUSH Auburn, Auburn, N.Y.
A. M. DAVIDSON Plaza, Victoria, B.C.
CARL DICKERSON Strand, Ogdensburg, N.Y.
TOM EDWARDS Ozark, Eldon, Mo.
ARNOLD GATES Stillman, Cleveland, Ohio
M. C. GLENDY
La Salle, La Salle, III.
MICKEY GOLDEN Vogue, Vancouver, B. C.
ALICE GORHAM
United Detroit, Detroit, Mich.
BOB GUSTAFSON Fox, La Porte, Ind.
LEO HANEY Lido, Maywood, III.
HELEN HOLLISTER Gateway, Kenosha, Wis.
BOB HYNES
Criterion, Oklahoma City, Okla.
E. F. JOHNSON
St. George's Hall, York, Eng.
PHIL KATZ
Kenyon, Pittsburgh, Pa.
ROBERT KAUTZER Kerredge, Hancock, Mich.
GENE KISTNER
Forsythe, East Chicago, Ind.
JOHN E. LAKE
Savoy, Luton, Beds., England
NORMAN W. LOFTHUS California, Santa Barbara, Calif.
G. S. LOMAS
Plaza, Gloucester, England
HAROLD B. LYON
Des Moines, Des Moines, la.
W. RAY McCORMACK Roxy, La Porte, Ind.
P. E. McCOY Miller, Augusta, Ga.
D. V. MacCROSSEN Sherman, Milwaukee, Wis.
G. B. MARKELL
Capitol, Cornwall, Ont., Canada
JACK MATLACK Broadway, Portland, Ore.
E. D. MILLER Orpheum, Elkhart, Ind.
JOHN MISAVICE Ritz, Berwyn, III.
ARTHUR S. MURCH, JR. North Shore, Gloucester, Mass.
WILLIAM NEWMAN Olympia, Cardiff, Wales, Eng.
C. E. NEWTON Capitol, Whiting, Ind.
LOUIS NYE
Hoosier, Whiting, Ind.
THOMAS PACEY Garrick, Winnipeg, Canada
A. G. PAINTER
Center, Oak Ridge, Tenn.
GEORGE PAPPAS Roxy, Peru, Ind.
A. G. M. PECK
Victoria, Dursley, Glos., Eng.
ROY PEFFLEY
Voge, East Chicago, Ind.
FRED PERRY
Liberty, Cumberland, Md.
GEORGE PETERS Loew's, Richmond, Va.
LESTER POLLOCK Loew's, Rochester, N. Y.
W. A. POPHAM
Tivoli, Saskatoon, Sask., Canada
FRANK L. PRATT Paramount, Portland, Ore.
ED PYNE
Keith's 105th St., Cleveland, Ohio ALEC REID
Plaza, Southfields, London, Eng.
HARRY ROSE
Majestic, Bridgeport, Conn.
DAVE ROSEMUND Rialto, Winnipeg, Canada
MORRIS ROSENTHAL Loew-Poli, New Haven, Conn.
MATT SAUNDERS
Loew's Poli, Bridgeport, Conn.
WILLIS SHAFFER
Fox Orpheum, Atchison, Kansas
EWAN S. SHAW
Pier, Bognor Regis, Sussex, Eng.
CHARLES E. SHUTT Telenews, San Francisco, Calif.
NAT SILVER Strand, Lowell, Mass.
C. T. SPENCER
Capitol, Hamilton, Ont., Canada
DELLE STITH Rainbow, Marion, S. C.
MICHAEL STRANGER State, White Plains, N. Y.
CHARLES B. TAYLOR Shea's, Buffalo, N.Y.
FRED TICKELL
Capitol, Fort William, Ont., Can.
ARTHUR TURNER Parsons, Parsons, Kansas
EMIL UHRIN
Vic, East Chicago, Ind.
JACK VAN LLOYD Weis, Savannah, Ga.
ERIC V. WALLS
Clifton, Gt. Barr, Birmingham, Eng.
ERNIE WARREN
Elgin, Ottawa, Ont., Canada
DENNIS WATSON
Oak Bay, Victoria, B.C., Canada
SEYMOUR WEISS Drive-In, Cleveland, Ohio
ALAN WILLIAMS
Majestic, Rochester, Kent, Eng.
H. F. WILSON
Capitol, Chatham, Ont., Canada NATE WISE
RKO Palace, Cincinnati, Ohio
ARTHUR WOLFSON
Rex, Salford, Lanes., England
JAY WREN
Paramount, Newark, N. J.
b2
MOTION PICTURE HERALD, DECEMBER 7, 1946