Motion Picture Herald (Nov-Dec 1946)

THE MOVIES ALSO ARE IMPORTANT On this day of precipitous issues and in this hour of extreme stress, it is a good thing to know that in a free country the people can still find some solace and relaxation in a truly democratic art form — the motion picture. J/ost motion pictures are designed primarily for entertainment, but this in itself does not mean that they do not carry some social point of view or contain some cultural value. the purpose of Universal-International Pictures to primarily entertain the motion picture audiences, of America. At the present time we point with pride to a very fine psychological drama entitled "The Dark Mirror," which stars Olivia de Havdland and Lew Ayres, and which was produced by Nunnally Johnson and directed by Robert Siodmalc We commend to you the motion picture "The Dark Mirror". SHOWMEN PERSONALS Maurice A. Bergman, eastern director of advertising and publicity for UniversalInternational, recently decried the lack of originality in motion picture advertising. Here is an original advertisement which appeared about two weeks ago in one of New York's newspapers, designed not alone to promote the company's "Dark Mirror" but also stresses the importance of motion pictures as entertainment and relaxation. Mr. Bergman means what he says. Plugs Special Merchant Show Announcements were read over the public address system two weeks in advance to exploit a merchant-sponsored Gala Shoppers' Matinee at the Sherman theatre, Milwaukee, Wis. The various merchants involved in the tieup used hand-lettered window cards to advertise the matinee. The special show was thought up by manager Don MacCrossen. Displays Exploit Double Bill Manager Fred W. Curtice played up Rita Hayworth and Paulette Goddard, stars, respectively, of "Gilda" and "Kitty," with lobby and front of the theatre displays to exploit the double bill at the State theatre, San Jose, Cal. In New Posts: Otto Esposito, manager, Capitol theatre; Harry Foster, Liberty; both in Bridgeport, Conn. David L. Yates, city manager, Interstate, Vernon, Texas. Jimmie Allard, manager, Wilshire theatre, Dallas, Texas. William E. Featherly, Colonial, Albany, N. Y. Bill Powelson, Capitol, Steubenville, Ohio. Ben Zimmerman, Studio, Philadelphia, Pa. Jack Meyer, Vine, Cleveland, Ohio. Gordon Clemmons, Texan, Houston, Texas. Jack L. Ball, Port, Port Lavaca, Texas. J. Weir, Roxy, Regina, Saskatchewan, Canada. Bill Roland, Weslin and Grand, Massillon, Ohio. Ray Brown, Jr., Falls, Cuyahoga Falls, Ohio. Tim C. Cleary, Colonial and Eagles, Wabash, Ind. Robert Filson, Arcadia, New Bethlehem, Pa. Wedding Bells: Marvin Krass, manager of the Dix theatre, Detroit, Mich., to Ruth Stern. Junior Showmen: Nancy Adair, born to Mr. and Mrs. John Wolfberg in Denver, Colo. Father is manager of the Broadway theatre there. Birthday Greetings: James G. Jones, Clarence D. Talbott, William B. Savits, Hugh G. Martin, James G. Davis, Adolph H. Buehrig, Dick William, E. J. Brisbard, William C. Gallagher, Mark R. Chartrand, Lawrence L. Landy, Charles H. Edwards, Ben Greber. Barney De Vietti, Walter R. Pyle, Theodore Z. Halmi, Clarence Moss, Albert M. Nutter, Lester Immerman, E. V. Peck, Raymond Schreiber, Arthur G. Miller, John F. Pival, Frank H. Bell, Henry C. Zipperian, Harry E. Miller, John E. Duffus, George Hoag. Martin Rothenstein, William Brown, Benjamin J. Javellana, John A. McNulty, Robert I. Boudrow, Theodore George Ehrsam, Harry H. Shaw, Ralph Aversa, H. Lisle Kreighbaum, A. J. Menard, E. William Sparr, Melvin R. Katz, Hibbard A. Henderson, Mearia Woods, J. B. Brady, Ray M. Butterfield, Francis N. Andary, Davis S. Gantz, Bert Silver, Ben G. Tisdale. Behrens1 First Managerial Job in Milwaukee New to the ranks of the Round Table membership is Walter A. Behrens, manager of the Jackson theatre in Milwaukee, one of the Fox Wisconsin circuit. Walter is a graduate of Kohler, Wise, high school and graduated University of Wisconsin's special course in stage lighting, scene painting and design and costuming. Before his induction as a theatre manager, he was stage manager, actor, operated 6mm roadshows and was a projectionist. When he was 12 years old, Walter was bitten by the theatre bug and used to help out with the , cleaning at the Sheboygan, Wise, theatre. He was born in Sheboygan in 1912, is married and the Jackson is his first assignment as a theatre manager. Mails Teaser Postcards One hundred post cards from Marge were sent out addressed to men for the engagement on "Do You Love Me" at the Gem theatre, Petersburg, Va. When the recipients used the telephone number listed on the postcard, the theatre cashier informed the callers that Marge would arrive on Sunday in "Do You Love Me" at the Gem theatre. The idea was thought up by manager John Vaughan. Canadian Theatreman Had Five Years in Air Force Despite the fact that he has been in show business for only two years, Gordon Bentley Markell as manager and advertising manager of the Capitol theatre in Cornwall, Ont, already finds it so interesting that he is determined to stay in it. Gordon is working for his father who owns the Capitol and Palace theatres in Cornwall. He spent five years in the C.A.A.F. as pilot during the war and married a war bride in Scotland. Ties In Short with Boy Scouts A special screening for boy scouts and their buddies drew attention to manager Jim Barnes' engagement of the short subject "Men of Tomorrow" at the Warner theatre, Memphis, Tenn. Barnes sent post cards to boy scouts inviting them to be his guests at the showing and to bring a buddy along with them. Arranges Tieup for "Mr. Ace" An effective tieup with the local De Wolfe News Agency helped to exploit manager Boyd Sparrow's engagement on "Mr. Ace" at Loew's theatre, Indianapolis, Ind. The agency distributed three hundred 14x17 cards, tying-in the pocket edition of the book with the picture. The cards were distributed to newsstands, drug stores, etc. pecan "from Soup To NUTS! n PLEASURE Whether you are an executive, manager, cashier, ticket-taker, projectionist, or engaged in any other branch of the motion picture industry, STERNBERG PECANS can solve your Christmas gift problems. Prices prepaid in the Continental United Statei, and subject to changes according to regulations. 3 Lbs.— $4.50; 5 Lbs.— $7.45; 10 Lbs.— $14.50. STERNBERG PECAN COMPANY DEPARTMENT "S" P. O. BOX 193 JACKSON. MISSISSIPPI 64 MOTION PICTURE HERALD, DECEMBER 7. 1946