We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
You'll attract
more customers...
with
HIGH INTENSITY PROJECTION!
Lanagers of small theatres find that Simplified High Intensity Projection actually attracts more customers to their shows. The reason?
Because this inexpensive form of high intensity projection gives the movie-goer more for his money. It provides a brighter screen, a sharper image. It makes available to the small theatre the same perfection of modeling and detail . . . the same fidelity of color reproduction ... found in the larger theatres. This means more audience relaxation and enjoyment ... which means bigger box office.
In spite of the obvious improvement that Simplified High Intensity Projection can make on your screen, it is actually low in cost. In fact, just a few extra admissions per show will more than pay for it.
Take the first step today toward attracting more and more customers . . . Consult your supply house on the availability of High Intensity Lamps.
The word "National" is a registered trade-mark of
NATIONAL CARBON COMPANY, INC.
Unit of Union Carbide and Carbon Corporation
DH3
30 East 42nd Street, New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco
This advertisement appears in Better Theatres, December 14, January 11; Film Daily, December 6, January 10; Motion Picture Daily, December 11, January 8; International Projectionist, January, February; Modern Theatre, January 4, February 1; Physical Theatre, January 15; Showmen's Trade Review, January 4, February 1; also adapted for Film Daily 1947 Yearbook.
BETTER THEATRES, DECEMBER 14, 1946
7