Motion Picture Herald (Nov-Dec 1946)

Page scan 000786 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
000786
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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EXPLOITATION HIGHLIGHTS Vestibule of the Plaza Cinema, Southampton, Hamps., England, is converted for an exhibition of war materiel to promote "Theirs Is the Glory". Manager H. J. Excell obtained the equipment, including parachute, from the services, left. G. J. Forhan, manager of the Belle, Belleville, Ont., put posters on the ceilings of local barbershops to exploit "Monsieur Beaucaire". Customers couldn't miss the message. A good ballyhoo by H. F. Wilson at the Capitol, Chatham,. Ont. Street banner sells current attraction, "Meet the Navy". Abe Goldstein, manager of the Patio, Brooklyn, N. Y., borrowed a skeeball machine, left, and offered guest tickets to "Mr. Ace" to patrons rolling perfect score. The device attracted unusual attention and comment. At right, an eye-arresting display in the lobby of the Strand, Lowell, Mass., builds advance interest in "Blue Skies" for manager Nat Silver. Animated sails and windstorm recording gave realistic touch to manager Frank Pratt's display on "Two Years Before the Mast". Patrons couldn't miss the flash as they entered the main lobby. 60 MOTION PICTURE HERALD, DECEMBER 21, 1946