Motion Picture Herald (Nov-Dec 1946)

Page scan 000840 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
000840
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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PttMbhed by TI1I5 CO., 314 East 'JtHth Street, New York VIEWS FILMS INDEX, Weekly Newspaper 0<vct»4 to thr Interests of Moving , Pictures Stereopticons Lantern. Slides Sjlot Machines' ^ AtuED Industrie fiimiMio By Thr Films Publishing Co.. 114 -116 EAST 28™ STREET ISiK-W YORK JUST four decades have swept past in the speeding development of the motion picture since journalism came to serve. To most of those who face this latest page in that long pageant of print that will seem a long time ago indeed. It was 1906 and automobiles were beginning to appear on Fifth Avenue, on Broadway, Michigan Avenue and sometimes out in the country. Madison Square Garden was on the corner of Madison Square, too. Fourteenth was still a show street but Twentythird was on the rise and theatres were creeping uptown. That first motion picture paper, now numbered among the collateral ancestors of the Motion Picture Herald here before you, is remembered in history as "The Films Index". Its masthead and cover page are reproduced alongside. It was the new enterprise of an editor alert to the main chance, James Hoff. He wore a nifty Vandyke and an aggresive manner. He had arrived at a time. The time was that special occasion of opportunity when the development of the story picture, landmarked by "The Great Train Robbery" had given rise to the nickelodeon theatre, delivering five-cent drama to the multitudes as a wave of new showmanship to a new public was rippling out over the land. Great demand had risen, studios were building, production was booming, distribution was developing a fever, and all was business and confusion. The customers, the little showmen who had I'KICB, ."» CBNTN 30 MOTION PICTURE HERALD, DECEMBER 28. 1946