Motion Picture Herald (Nov-Dec 1946)

Page scan 000841 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
000841
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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i mia mm mj»u < t\ ,u.|.*:ti t.mni.i ,r».«. ~KI (.<,!» I ff. 1 1 \ \ ft Of.tillS « 'HKtTKtt < « \f> M t.t:\K !«<>« tilt i ft! * ni%<. »f t», vi 1946 MOTION PICTURE ERALD thi 1 ' ditli THE FILMS INDEX 06 was in 1911 acquired by MOVING PICTURE WORLD which in 1929 merged with EXHIBITORS HERALD becoming EXHIBITORS HERALD-WORLD which after acquiring MOTION PICTURE NEWS a ppeared January 3 , 1931, as MOTION PICTURE HERALD Thus lineally including that famed first, "The Index" turned from candy stores, peep-show arcades and carnivals to the selling of the moviqs, needed to know about product, what it was and where to get it. Jim Hoff had been running a bicycle paper, but with the motor car snorting in on the one side and the screen rising on the other, he decided on the pictures. His "Films Index" became forthwith somewhat a journal of the trade and considerably more a catalogue of the amusement wares of the young industry. Over at the back of this issue of The Herald is today's extensively elaborated modern, continuous, living catalogue of the pictures, under the title of Product Digest, which is of course the Films Index of 1946. With that dawning, journalistic attentions multiplied. Alfred Saunders, British and polite, started a journal the next year, 1907, and let Herber Miles, first advertiser, name it Moving Picture World. Presently it appeared that James F. Chalmers was the power behind the World. And in midyear of 1911 the World acquired The Films Index and Mr. Hoff. The while Mr. Saunders moved on to found Motion Picture News in 1913, to espouse the cause of the rising Independents, while the World continued adherence to the oldtimers who had become the Motion Picture Patents Company. Also out in Chicago, then a rival of New York in film distribution, Ed Mock, starting in 1907, was operating the vigorous little weekly Motography. • Then in 1915 came Martin Quigley. He had been to see "The Birth of a Nation" and it had crystallized a decision. The new art and industry needed some new journalism. He had in his equipment experience with such robust Chicago journals as The Examiner, The Tribune and the elegant Post. So then he brought forth Exhibitors Herald, a weekly with a special vigour of viewpoint and special attention to exhibition and the exhibitor. The policy was a success. In 1918 the Quigley paper acquired and absorbed Motography, the Chicago contemporary. In 1929 came the acquisition of Moving Picture World, and the new title Exhibitors Herald-World. In 1930 the growth process continued with the acquisition of Motion Picture News in \Aew York, also Exhibitors Daily Review and Motion Pictures Today. Out of those assimilations came today's journals Motion Picture Herald with its first issue under that title dated January 3, 1931; and Motion Picture Daily, first issue December 22, 1930. In an announcement of the period Martin Quigley said: "The Motion Picture Industry in all its branches will be effectively and completely served." That is the continuing policy. OP MOTION PICTURE HERALD, DECEMBER 28, 1946 31