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Motion Picture Herald (Nov-Dec 1946)

Page scan 000860 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
000860
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Song of the South Opens in Washington In Washington, D. C, "Song of the South" made its bow at the RKO Keith theatre as the Christmas show. Many weeks ahead, RKO Radio Picture's exploitation staff, working with Sol Sorkin, manager of the Keith, arranged a tieup with the Hecht Co., leading department store in the city. On this page is pictured the result of a notable promotion. The Hecht store devoted eight full windows to animated displays representative of the characters in Uncle Remus' famous stories. Two of the windows are pictured above with theatre credits (unusual in Washington) clearly visible. At right, one of the theatre displays calls attention to the Hecht windows. In the pictures below, the entrance to Toy Town at Hecht, labeled as "The Laugh Place", and a closeup of one of the unique features of the exhibit which was entirely devoted to scenic reproductions from the film production. The Hecht store ran a series of ten full page newspaper ads in all Washington dailies to focus attention on the window displays, "The Laugh Place" and the theatre playdates of the picture. 48 MOTION PICTURE HERALD, DECEMBER 28. 1946