Motion Picture Herald (Nov-Dec 1946)

Page scan 000861 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
000861
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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SELLING DEVICES Coincident with the opening of "The Kid from Brooklyn", at the Fox Orpheum theatre, Kenosha, Wis., manager John Brunette arranged with a local dairy for these placards on the company's milk delivery trucks. Gaucho, left, with banner an nouncing "Thri of Brazil", helped to exploit current showing at manager Bill Brown's Bijou theatre, New Haven, Conn. In the theatre lobby of the RKO Allen theatre, Cleveland, Ohio, manager Howard Higley built this attractive wall display to herald his Christmas opening of "The Razor's Edge". 40 x 60 colored enlargements are the main focal point. Vestibule display created by Alan Williams, manager of the Majestic, Rochester, Kent in England, did a fine preselling job for "Caesar and Cleopatra". Left, Sears-Roebuck tieup netted this attractive window for "Gallant Journey" in Okla-. homa City. T. N. Noble, manager of the Majestic, promoted the display. FOR THE LAUGH OF A LIFETIME DONT MISS THESE COCOANUTS OF COMEDY MARX BROS. )\ Night in Casablanca' Jack Matlack drew many laughs from patrons of the Broadway, Portland, Ore., with this display on "Night in Casablanca". Cocoanuts, a bit of art and you have the Marx Bros. MANAGERS' ROUND TABLE, DECEMBER 28, 1946 49