Motion Picture Herald (Nov-Dec 1946)

Page scan 000866 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1946)
Leaf #:
000866
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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SHOWMEN PERSONALS In New Posts: Harold H. Rupp, manager, Towne theatre, New Holstein, Wis. Dick Fountain, Cresbard, Cresbard, S. D. Jack Cantrell, 25th Street theatre, Waco, Texas. Rawden J. Cordell, Palace, Gem and Monogram theatres, Childress, Texas. Charles Stadtfeldt, house manager, Gayety theatre, Columbus, Ohio. Walter Tucker, manager, Regal, Detroit, Mich. Charles Doctor, Strand; Frank Marshall, Fraser; Bob Hardy, Rio; Herb Woolfe," Cambie; Bob Fraser, Circle; all in Vancouver, B. C. Don McLean, Odeon, North Vancouver, B. C. Ed O'Connell, Newington, Newington, Conn. Stanley Redmond, Strand, Southbridge, Mass. Roy Devinney, Jr., Hawk, Hawkins, Texas. Jimmie Allard, Wilshire, Dallas, Texas. Roy Muehlsmann, Missouri theatre, St. Louis. Assistant Managers: Kenneth Solomon, Grand theatre, ChUlicothe, Mo. Edward J. Shea, Jr., Paramount, Newport, R. I. Wedding Bells: Edward G. Schultz, manager of the Plaza theatre, Northampton, Mass., to Rose C. Donitrz. Junior Showmen: Timothy Joseph, fivepound ten-ounce newcomer born recently to Mr. and Mrs. Joseph Anderson in Chicago. Father is manager of the Congress theatre there. Birthday Greetings: Carl Chick, Harry Schlinker, Robert Rogers, Francisco Bahamonde, David Spencer, Earl Foreman, Sam Coolick, Stanley C. Zerbey, William Lafferty, Al Kopulos, Jacques Benjamin, Robert L. Gross, Wilver A. Thompson, Mitchell B: Solomon. David B. Becker, 'Alfred Yasna, Louis Rosen, Donald J. O'Brien, Vincent M. Wade, R. B. Garvin, Sol Shapiro, James N. Saunders, Ralph H. Shaffer, Arno J. Wolfshol, Douglass Noel Amos, E. L. Leffler, Noel Roake, Frank Randolph, Robert Daly. Bernard S. Murphy, Howard S. Case, Charles S. Roth, Fred L. Frechette, William L. Herron, G. G. Cooker, R. E. Maynard, Ed C. Schmadeka, Walter A. Van Camp, Kenneth C. McMahon, Lew Harris, Anna Bell Ward, H. F. Borreson, Boyd F. Scott, James Carey. Ann Blitman, Helene Boesel, Bud Lawler, Ralph Larned, B. Edelstein, Joseph Beck, Walter E. Cohen, Fred J. Sarr, George F. Crisman, Martha Deutsch, Larry E. New, Kroger Babb, Frank J. Rooney, Charles T. Danke, Ralph Allan, J. A. Greer, William G. Collins, Eli J. Saul, George R. Wilson, Oscar L. Gray, Austin T. Moon, Stanley Stern. Roberts Has Had Five Years Theatre Experience Wilfred E. Roberts, manager of the Reo cinema, Fazakerley, Liverpodl, one of the Associated British Cinema circuit, started his theatre career booking films for the armed services at the David Lewis Garrison theatre, Liverpool, in 1940. One year later he joined Associated British cinemas as assistant manager of the Carlton, moving to similar posts at the Tuebrook before becoming manager of the Reo. Wilfred is 31 years old and will celebrate Christmas by announcing his betrothal. Uses Secret Service Display A United States Secret Service currency exhibit was arranged in the lobby by manager Charles E. Shutt to advertise the short subject "Crime Newsreel No. 2" at the Telenews theatre, San Francisco, Cal. The exhibit, which featured genuine and counterfeit money running in denominations from $1 to a $100,000 bank note, attracted plenty of attention. Through a tieup with the Smith News Agency, 10 of their trucks were sniped with playdate copy. Mr. Exhibitor: Investigate Filmock s NEW Prevue Trailer Service before signing any trailer contracts. Write, wire or phone Filmack 1327 S. Wabash, Chicago 5, III. and receive full details. Cartoon Shows Draw for Katz Manager Phil Katz recently held another all-cartoon show following the success of the initial all-cartoon show at the Kenyon theatre, Pittsburgh, Pa. The show was publicized on Warner Bros. "Footlights and Stardust" program over station WWSW, by daily plugs over station KQV, a lobby board, outside pennants and circus-type heralds. In addition, Planters Peanuts provided their "spooky peanut" cards for distribution to children. Window Tieup Aids "Music" A highly attractive window display in a local department store helped to advertise the playdate on "Make Mine Music" at the Latonia theatre, Oil City, Pa. Three windows were used for the display, with the center of each window given over to a reproduction of a character from the picture. The store, in addition, ran a cooperative newspaper ad to publicize the picture. The tieup was set by manager Bob Bowman. Tadros Forms Birthday Club A birthday club has been formed at the Uptown theatre, Michigan City, Ind. Manager Edward Tadros promoted a story in the local newspaper publicizing the formation of the club, ran newspaper ads and distributed heralds. A jig-saw puzzle was given to each child attending the birthday club program. McCormacIc Sets Two-Page Co-Op A double-page spread was promoted by manager W. R. McCormack to publicize a misspelled word contest held in conjunction with the playdate on "A Night in Casablanca" at the Roxy theatre, LaPorte, Ind. The misspelled words were placed in merchant ads, thereby assuring reader attention. Teaser Trailers Spotted For "Martha Ivers" Two weeks in advance teaser trailers were spotted throughout the program to exploit "The Strange Love of Martha Ivers" at the Criterion theatre, Oklahoma City, Okla. The trailers had sound only and were run with the shutters closed. From the screen, the off-stage voice proclaimed " 'Martha Ivers', whisper her name." The trailers caused a good deal of comment. Usherettes called phone subscribers, rotating at different intervals of the day, delivering the message, "After you see 'Martha Ivers' you'll whisper her name." 10,000 teaser heralds were distributed. The campaign was arranged by manager Robert A. Hynes. Uses Cutout as Marquee Insert A cutout of the cartoon character "Bugs Bunny" was used as a marquee insert to exploit the cartoon, "The Big Snooze," at the Majestic theatre, Dallas, Tex. The insert was designed by Debbs Reynolds of Interstate Circuit's short subject department. Teaser Ads Publicize "Rose" A teaser ad campaign helped to exploit manager James McDermott's playdate of "Specter of the Rose," at the Roosevelt theatre, Seattle, Wash. A tie-in was made with a florist, who surrounded a 40x60 with a display of roses. A special front was designed, which included panels and a hanging valance. Invitations were sent to teachers of ballet, music and art. Plants Weekly Newspaper Art Manager Charles Brewer plants scene mats each week in the weekly Clay County Crescent to publicize his playdates at the Clay theatre, Green Cove Springs, Fla. Weekly programs also help to exploit programs. For "Black Beauty," Brewer used attractive book marks to tie-in the picture with the best-selling novel by Anna Sewell. APPLICATION FOR MEMBERSHIP MANAGERS' ROUND TABLE 1270 Sixth Avenue, New York 20, N. Y. Nsme Position Theatre Addrett City SMe Circuit Absolutely No Dues or Fees 54 MOTION PICTURE HERALD, DECEMBER 28, 1946