Motion Picture Herald (Mar-Apr 1947)

Page scan 00016 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
00016
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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THIS WEEK the Camera reports: IN LONDON, the lamps were low — but lit. A theatre employee lights a hurricane lamp under the Odeon theatre marquee, where "Notorious" opened with fanfare, flaunting Britain's crisis of coal and current. IN NEW YORK, below, the Broadway sign advertising the world premiere of Twentieth Century-Fox's "The Homestretch" at the Roxy theatre. It has 18,000 bulbs and 500 feet of neon tubing. IN TORONTO, Lois Maxwell, Canadian actress signed the other day by Warners to a long term contract, visited the company exchange before reporting to the studio. Left to right, A. E. Piggins, district booker; Miss Maxwell; Irvin Coval, branch manager, and Haskell M. Masters, district manager. Miss Maxwell was signed in London by Jack L. Warner, vice-president in charge of production. ^'c7mi Maurei VWLDE*0'HARA in TECHNICOLOR ! mmmm maww.wm**Btm M, Robert babbles Metropolitan Photc Eenl Newsphoto IN WASHINGTON, at the Palace theatre opening of "The Beginning or the End": Carter Barron, right, Loew circuit division manager, chats with W. S. Carpenter of DuPont, center, right, and some friends. 10 MOTION PICTURE HERALD, MARCH I, 1947