Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
00048
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Columbia cheerfully pays for this space to bring you a messag in the tradition of WHAT THE PICTURE DID FOR ME . . . Nothing could symbolize so dramatically the performance of February 5. 1947 Mr. Arthur Levyes corp> Columbia Pic AUieS X623 Blvd. 01 ylvania Pittsburgh, n« STOW *«. 3^ fflaBnln=ent that it seem^tam, wishing ^ ^en *e slf played at dr6am' ^+ we were overly OP-- * ^HicUUcus r;--ue ; only i d ,hat it foermSdream, *^ing * tlffliatio ^en *e sign d ftt Tecimicolor overly optxmxs ture ctl0n. , I thought *e long^ than a * a box off ^ce ^ of the Colonxal^ ^teSt ^°USEven then, « attractxon. we *ad not th Erie, Ja' for an thirty-one days the aver h;;fp^ — ' , . ^M engage-nt: 1st statist: Wrty-o^ dT g»ssed the average r0:r^v — ot the JOLsoVaTrrr " statistics oi n4%, iaSt „ fiRt which «f the stasia Wee^ n**'0' 64,655 H«e «• S U «•* 14#' , a«endance ■"•"J* ^ *>° 2nd «e* WW tM total a«on ^ nd ^ ^ »ate ,o the above ta t popuia cnamber ol t „ play * 1^ °utoOO ^ X ■ t*-*. «. stated iou^V not .eXieve °f 13°-°5W £ * populate .eaxa be Putting * • n t „.U to over 50* listing records * record gr qUOte pe that it brow at I** exceeded our P« reoords. T° 5ST larceatage ^^s fosses ahd attend double ail " C°fflPare elnB it as .any as ^« *undreds «es as « haven t any ^ seeing _ ^ oounted W__^rfte4 3863 „s remarkable « une 0 i Percentage alon= ano • ^ do'"" aU Cluing to compare ^ or J^. ~ W° haV6n «s remarkable ^ t business vjas i or thre &bout pj. ^r^l^os. that 1 could tlW . no end to the sto privilege of de, ^ ... the honor ^atement of ne rePetile those seems x c0uiu im6S' Til end to the stories . f piayx-B t there 18 »° ^^or and Prlstatement of » patrons. ^ave had the an underst ^leased to a „+40n viouio * rosrar-Sncent o ^ super, coj. rnLO^i^ 1 7 ✓ ^ sort. v. c. VJeschler