Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
00050
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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TWO-SCORE more of the nation's showmen, from New York to North Dakota and down to Louisiana, and way-stations in-between, joined the ranks of the regular contributors to the What the Picture Did for Me department of the Herald during January and February. It is a department of the exhibitor, for the exhibitor and by the exhibitor — and will continue so to be. The recruits: (Continued from preceding page) this picture were very unfamiliar to the average movie-goer. Played Sunday, Monday, Feb. 2, 3. — Ted Keelen, Royal Theatre, Sheffield, 111. CLAUDIA AND DAVID: Dorothy McGuire, Robert Young — This one is a natural for the family and the masses. Business good. Flayed Thursday, Friday, Jan. 23, 24. — Joe R. Hayworth, Playhouse Theatre, Pink Hill, N. C. Small town patronage. DANGEROUS MILLIONS: Kent Taylor, Dona Drake — An average action picture. O. K. for Saturday on a double bill. The picture is well made and has thrills for action fans. — E. A. Reynolds, Strand Theatre. Princeton, Minn. HOME SWEET HOMICIDE: Randolph Scott, Lynn Ban — A nice little show. Good plot and lots of kid stuff. The people who saw it got a kick out of it. The trouble was that there wasn't enough of a cast to get them out. People are watching their money a little closer now and won't come out unless they think they are getting a little star value or something special. Played Friday, Saturday, Jan. 3, 4. — G. R. Borden, Jr., AM-BC Theatre, Blaine, Wash. IF I'M LUCKY: Vivian Blaine, Harry James— This is a fair musical show which did average business and pleased those who came. Played Sunday, Monday, Jan. 26, 27. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. IT SHOULDN'T HAPPEN TO A DOG: Carole Landis, Allyn Joslyn — Used on a weekend double bill. Nice fast -moving comedy drama that has plenty of laughs. Surprisingly good. Flayed Friday, Saturday, Jan. 31, Feb. 1.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. MY DARLING CLEMENTINE: Henry Fonda, Linda Darnell — You can't miss on this one. Played Sunday. Monday, Jan. 26, 27. — Elstun Dodge, Elstun Theatre, Cincinnati, Ohio. SMOKY: Fred MacMurray, Anne Baxter — We played this to capacity business the first night and business was very good the second night. No small town exhibitor could ask for anything better. The story was pleasing and the photography was superb. Played Sunday, Monday, Jan. 26, 27. — A. C. Edwards. Winema Theatre, Scotia, Cal. Small lumber town patronage. THREE LITTLE GIRLS IN BLUE: June Haver, Vivian Blaine — Worthy of extra playing time. — Elstun Dodge. Elstun Theatre. Cincinnati, Ohio. United Artists ANGEL ON MY SHOULDER: Paul Muni. Anne Baxter — Most of my Sunday patrons thought this was amusing, while some of the others walked out. Played Jan. 26. — James C. Balkcom, Jr., Gray Theatre. Gray, Ga. BREAKFAST IN HOLLYWOOD: Tom Breneman. Bonita Granville — Played this in cold weather and blocked roads, but it took well. However, the box office was below average. Played Thursday, Friday, Jan. 16, 17.— W. J. McGregor, Audio Theatre, Gladstone, Man., Can. Small town and rural patronage. CAESAR AND CLEOPATRA: Claude Raines, Vivian Leigh — We live right on the Canadian border. The Canadian people are fed up with British product and they won't take it over here, so no Canadian business. As for the local people. T had a fairly good crowd at 7 B.M. At 8 P.M. the house was only partly full. Never saw such walkouts. Flayed Sunday, Monday, Jan. 12, 13.— G. R. Borden, Jr., AM-BC Theatre, Blaine, Wash. DEVIL'S PLAYGROUND, THE: William Boyd, Andy Clyde — First of the new series and it is fine. Hope the second one is as good. Andy Clyde is a real help for attendance. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. DIARY OF A CHAMBERMAID: Paulette Goddard. Hurd Hatfield — We took a licking. Personally, I never watched anything so silly. It might take in France, but it certainly didn't take in Gladstone. Played Thursday-Saturday. Dec. 26-28.— W. J. McGregor, Audio Theatre, Gladstone, Man., Can. GETTING GERTIE'S GARTER: Dennis O'Keefe, Marie McDonald — We played this late, but it is a dandy. The title brought them in and they were pleased. Good at the box office. Played Tuesday, Wednesday, Dec. 10, 11. — W. J. McGregor, Audio Theatre, Gladstone, Man., Can. Small town and rural patronage. MR. ACE: George Raft", Silvia Sydney — One of George Raft's worst pictures. The patrons thought it would be a shoot-'em-up thriller, which it was not. They were disappointed with it. They said there was too much love. Weather very bad. Attendance poor. Played WednesdayFriday, Feb. 5-7.— Kenneth L. Feldhatis, Beverly Theatre. University City, Mo. NIGHT IN CASABLANCA, A: Marx Brothers, Lois Collier — This has all you could expect or want in a Marx Brothers) picture. There is plenty of fun and action. The patrons enjoyed it. Business was below GEORGE E. CARAWAY, JR., Joy Theatre. Dubach, La. LARRY SPAULDING, Roxy Theatre, Flora. III. MORTON VINZANT. Ashland Theatre. Kansas City, Mo. B. KENNIS, Aster Theatre. Brooklyn. N. Y. A. E. LANDRETH. Lyric Theatre. Portsmouth, Va. GEORGE H. WEEKS. Crown Theatre. Camp Hill, Ala. ALBERT HEFFERAN. Century Theatre, Coop ersville, Mich. ERIC BROWN, Plymouth Theatre, Plymouth, Wis. ORR, RODMAN & BAILY THEATRE CO.. Rex Theatre, Henning, Minn. J. B. STINE, Garfield Theatre, Terre Haute. Ind. JAKE WEBB, Bantex Theatre, Bandera, Texas. average due to a local basketball game. Played Monday, Tuesday, Jan. 27, 28.— Joe R. Hay worth, Playhouse Theatre, Pink Hill, N. C. Small town patronage. SOUTHERNER, THE: Zachary Scott, Betty FieldThis was quite old when we used it, but the story was good and the picture as a whole was very interesting. Business only average. Plaved Wednesday, Thursday. Jan. 29, 30.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. Universal CANYON PASSAGE: Dana Andrews, Susan Hayward — One of the best. It is a grand outdoor picture and it really did business. — Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. CAT CREEPS, THE: Lois Collier, Fred BradyFair double-bill material. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. DANGER WOMAN: Philip Terry, Ann SavagePretty good program picture. Milburn Stone has been in several Universal pictures lately and my people like him. — S. T. Jackson. Jackson Theatre, Flomaton, Ala. KILLERS, THE: Burt Lancaster, Ava GardnerAdult fare. Just fair gross. Played Monday, Tuesday, Jan. 13, 14. — Elstun Dodge, Elstun Theatre, Cincinnati, Ohio. WHITE TIE AND TAILS: Dan Duryea, Ella Raines — This one was a little ritzy for the local people, but the story was interesting enough to keep them in. The third day was better than the first and that's good. Double-billed with a Buster Crabbe Western. This cowboy is O. K. here. Played Tuesday -Thursday, Jan. 14-16— G. R. Borden, Jr., AM-BC Theatre, Blaine, Wash. WILD BEAUTY: Don Porter, Lois Collier— Doubled with "Earl Carroll Sketchbook." It did excellent Sunday matinee and night business. Played Sunday, Jan. 19. — Elstun Dodge, Elstun Theatre. Cincinnati, Ohio. Warner Bros. BIG SLEEP, THE: Humphrey Bogart, Lauren Bacall — Adult fare. It did not draw enough to warrant extra playing time. Played Tuesday -Thursday, Jan. 28-30. — Elstun Dodge, Elstun Theatre. Cincinnati, Ohio. BIG SLEEP, THE: Humphrey Bogart. Lauren Bacall — Did good business, but this team has never done anything extra. Pleased most who saw it. I noticed they all sat through it without much noise and squirming. Plaved Sunday, Monday, Jan. 5, 6. — G. R. Borden, Ja., AM-BC Theatre, Blaine, Wash. CLOAK AND DAGGER: Gary Cooper, Lili Palmer — They won't go for these stories yet. Had a fairly good turnout, but they didn't see it through. The second night was very poor. However, it was a good picture of its type. Played Sunday, Monday, Jan. 19, 20.— G. R. Borden, Jr., AM-BC Theatre. Blaine, Wash. NIGHT AND DAY: Cary Grant, Alexis Smith— Did only average business because of playing it late, but had more favorable comments on this picture than all the others combined. It is good to see your regular patrons come out beaming. Played Sunday, Monday, Jan. 19, 20— David Bull, Lake Theatre, Howard Lake, Minn. Rural and small town patronage. ORVJLLE W. OVERMOE, Traill Theatre, Hillsboro, N. D. M. N. McDANIEL. Temple Theatre. East Jordan, Mich. EMERSON WOOD, Community Theatre, Harbor Beach, Mich. D. W. OAKES. Columbus Theatre, Columbus Junction, Iowa. MELVIN LIPNICK, Inverness Theatre. Inverness, Miss. L. E. MAHONEY. Columbus Theatre. Columbus, N. D. W. J. McGREGOR. Audio Theatre, Gladstone. Man., Canada. DAVID BULL, Lake Theatre, Howard Lake. Minn. KENNETH L. FELDHAUS. Beverly Theatre. University City, Mo. TIME, THE PLACE, THE GIRL: Dennis Morgan, Jack Carson — This is a much better musical than many that we have played, but it has the same old, musty, hackneyed theme of financial difficulties in staging a musical production. How many times has it been done? I ask you. In my opinion the time is ripe for the better old ones such as "Rosemarie," "Rio Rita," "Vagabond King" and "Red Mill." These had stories as well as outstanding musical scores. I'll bet my last dollar that the exhibitors that were so eager to get rid of block booking wish they had it back now. This mess that is now apparent comes out of the Consent Decree. They should have learned their lesson. Events later showed that when the Government stepped into any business worse came out of it and that is what happened to this business of ours. Now we have a bear by the tail and can't let go. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. Short Features Columbia FILM VODVIL: These have definite entertainment value. — Harland Rankin, Flaza Theatre, Tilbury, Ont. MERMAID'S PARADISE: Sports Reel — Really good. No foolin'. — Harland Rankin, Plaza Theatre, Tilbury, Out., Can. Film Classics CAP'N CUB: Technicolor Cartoons— This one-reel cartoon is in color and it is very good. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. Metro-Goldwyn-Mayer LONESOME LENNY: Technicolor Cartoons— Excellent cartoon. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. NORTHWEST HOUNDED POLICE: MGM Technicolor Cartoons — Good color cartoon.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. TRAFFIC WITH THE DEVIL: Two-Reel Specials — Good two-reel film on reckless driving. Play it. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Paramount HOOLA BOOLA: George 'Pal Fuppetoons— A Puppetoon with good Hawaiian music. It is in color. Pleasing. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. POPULAR SCIENCE: No. 1— Entertaining science reel in color. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. RKO Radio DOUBLE DRIBBLE: Walt Disney Cartoons— Another good color cartoon from Disnev. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. I'LL BUILD IT MYSELF: Edgar Kennedy— This has lots of slapstick and laughs from Edgar Kennedy. —Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. 44 MOTION PICTURE HERALD, MARCH I, 1947