Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
00060
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

PROMOTION IDEAS FROM THE FIELD Three-way tieup between the Warner theatre, Station WISN and musicians association netted extra publicity for "Humoresque" for manager Harry MacDonald of the Warner. A "Fiddle for Fame" contest was open to all high school students. Harry is presenting winner with season pass as Ellis Saxton WISN looks on. "Lady Luck" smiled on fortunate patrons at the Paramount theatre, Portland, Ore. Those who entered as alarm clock sounded off were given guest ticket to see "Lady Luck" by manager Frank L. Pratt. you mat) be lucky / -if the alarm Sounds as you enter the door you will receive a guest ticket to see 'organ RKO showmen in Metropolitan New York sold "Song of the South" with smart tactics like these. Left, Flushing, Long Island, patrons were asked to rub Brer Rabbit's foot, covered with real fur on the display, for good luck; right, manager Lee Koken used this clever "Open the Door, Richard" sign to announce that box office would open at 8:30 a.m. To ballyhoo "Three Girls in Blue," at the Capitol theatre, Chatham, Ontario, H. F. Wilson, manager of the theatre, had three attractive misses wearing capes with theatre copy walking about downtown streets. r "Till the Clouds Roll By" ballyhoo by E. Richardson, Granada, Cleveland, O., with umbrellas carrying theatre message. MOTION PICTURE HERALD, MARCH I, 1947