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Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
00065
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Quigley Awards Contenders The men and women listed below have submitted evidence of showmanship within the past fortnight, which justifies their names being placed on the list of outstanding showmen. Co-Op Ads Set Pace for Date On "Clouds" ELMER DAVIS, JR. Bison, Shawnee, Okla. JOHN H. ARNOLD Yale, Houston, Texas JIM BARNES Warner, Oklahoma City, Okla. GEORGE BERNARD Odeon, Bury, Lanes., England HELENE BOESEL Fox Downer, Milwaukee, Wis. HUGH S. BORLAND Louis, Chicago, III. STERLING CAMPBELL Fox Lloyd, Menominee, Wis. W. E. CASE Picture House, Monmouth Mons., England BILL COLE Embassy, Chicago, III. TED R. CON KLIN Ashland, Ashland, Ohio GEORGE DARANSOLL Granby, Norfolk, Va. TOM DELBRIDGE Loew's, Nashville, Tenn. WILLIAM EAGEN Longview, Longview, Wash. ED FITZPATRICK Loew's Poll, Waterbury, Conn. LESLIE FLETCHER Carlton, Chapel Bar Nottingham, England SAM GILMAN Loew's, Harrisburg, Pa. ALICE GORHAM United Detroit, Detroit, Mich. ARTHUR GROOM Loew's, Evansville, III. CHARLES HACKER Palace, Milwaukee, Wis. I, A. HAFESJEE Metro, Calcutta, India JOHN J. HANEY Patio, Freeport, III. T. W. HANLON State, Bridgeton, Me. W. D. HENDLEY Bradley, Columbus, Ga. MURRAY B. HOWARD Palace, South Norwalk, Conn. HOMI HYDERABADWALA Metro, Bombay, India ROBERT A. HYNES Criterion, Oklahoma City, Okla. E. F. JOHNSON St. George's Hall, York, England MEL JOLLEY Marks, Oshawa, Ont., Canada DAVE JONES Kerasotes, Springfield, III. JOHNNY H. JONES Ritz, Shawnee, Okla. W. J. JOY Ritz, Holmeside Sunderland, England PAUL O. KLINGLER Poli Strand, Waterb ry, Conn. W. KLUG Plaza, Milwaukee, Wis. JOHN E. LAKE Savoy, Luton Bedfordshire, England LARRY LEVY Colonial, Reading, Pa. ABE LUDACER Park, Cleveland, Ohio STEVE McCALL Michigan, Chicago, III. P. E. McCOY Miller, Augusta, Ga. LOUIS NYE Hoosier, Whiting, Ind. A. G. PAINTER Center, Oak Ridge, Tenn. PEARCE PARKHURST Capitol, Pawtucket, R. I. A. G. M. PECK Victoria, Dursley Glos., England DICK PEFFLEY Paramount, Fremont, Ohio ROY PEFFLEY Voge, East Chicago, Ind. FRED PERRY Liberty, Cumberland, Md. LESTER POLLOCK Loew's, Rochester, N. Y. SIDNEY J. POPPAY Majestic, Gettysburg, Pa. BETTY JUNE POWELL Bison, Shawnee, Okla. FRANK L. PRATT Paramount, Portland, Ore. ED PYNE Keith's 105th St., Cleveland, Ohio G. RAY Regent, Bradford Yorkshire, England ALEC REID Plaza, Southfields London, England GEORGE C. RICE Majestic, LaSalle, III. EDWARD RICHARDSON Granada, Cleveland, Ohio HARRY A. ROSE Majestic, Bridgeport, Conn. WILLIS SHAFFER Fox Orpheum, Atchison, Kans. EWAN S. SHAW Pier, Bognor Regis Sussex, England NAT SILVER Strand, Lowell, Mass. SOL SORKIN RKO Keith's, Washington, D. C. W. CLYDE SMITH Malco, Hot Springs, Ark. MOLLIE STICKLES Palace, Meriden, Conn. MICHAEL STRANGER Loew's State, White Plains, N. Y. REG STREETER Mission, Santa Barbara, Calif. PRESTON SWAN Elephant Cinema, Shawlands Glasgow, Scotland L. SZULCZEWSKI Riviera, Milwaukee, Wis. CHARLES B. TAYLOR Shea's, Buffalo, N. Y. RAY TAYLOR Capitol, Logan, Utah ERIC V. WALLS Clifton, Great Barr Birmingham, England LILY WATT * Florida, Kings Park Glasgow, Scotland G. F. WHARTON Essoldo, Newcastle-on-Tyne Northumberland, England ALAN WILLIAMS Majestic, Rochester Kent, England H. F. WILSON Capitol, Chatham, Ont., Canada WILLIAM J. WILSON Colony, Winter Park, Fla. NATE WISE RKO Palace, Cincinnati, Ohio JAY WREN Adams, Newark, N.J. CHARLES A. ZINN State, Minneapolis, Minn. Three cooperative newspaper acls were promoted by manager Arthur Groom to exploit "Till the Clouds Roll By" at the Victory theatre, Evansville, Ind. The ads were set with Ideal Pure Milk Company, Schuttler's Music Store and Tri-State Photo Supply Company. Each of the ads appeared in both the Courier and Press. A girl paraded the streets, carrying an umbrella for three days. Copy painted on the" umbrella read: "'Till the Clouds Roll By' now at Loew's." A tieup was arranged with Tri-State Photo Supply, whereby hit tunes from the picture were played over a loud speaker from the doorway of their store. After each number, announcements were made, giving playdate credit. The store is located on Main Street, a block from the theatre. Another tieup was made with Silver's Record Shop to sponsor two 15-minute radio programs in addition to their regular weekly program. For these programs, persons identifying Jerome Kern songs received Kern record albums. The R. & G. Furniture Company plugged the picture on their quiz program broadcast from the lobby of the theatre each Sunday. Twenty downtown juke boxes carried cards reading: "Play the hit tunes from 'Till the Clouds Roll By'." Window streamers were used in record shops. Window tieups were arranged with Tri-State Photo Supply, Silver's, Schuttler and Sater's Clothing Store. Other displays were set with hotels McCurdy, Vendome and Sonntag, Schear's department store and others. Now Sf>eciali?ing' in Refreshment Concessions for DRIVE-IN THEATRES; SPORTSERVICE, Inc. Jacobs bros. HURST BLDG. BUFFALO, N. Y. MANAGERS' ROUND TABLE, MARCH I, 1947 5?