Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
00066
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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SHOWMEN PERSONALS In New Posts: Jack Jackson, ' manager, Panama theatre, Atlanta, Ga. William Pilot, Colonial, Southington, Conn. John E. Pirani, Lafayette, Central Falls, R. I. Judd N. Green. Admiral, Omaha, Nebr. Harold Morrison, Hazel Park, Hazel Park, Mich. James Ackron, Hines and Princess theatres, Portland, Ind. Boh Salters, Madison, Detroit, Mich. Ray Kenney, Beverly: John Maloney, Grove; John Fields, Rhodes; all in Chicago. Bill O'Sullivan, Hamilton, Waterbury, Conn. Assistant Managers: C. J. Hubbard, Will Rogers theatre, Chicago, 111. Jack Peterson, Madison theatre, Detroit. Wedding Bells: Francis A. De Verter, manager of the Rio, Harrisburg, Pa., to Edith Davis. Wilford A. Brown, manager of the Capitol, St. Petersburg, Fla., to Mrs. Jeannette Hopkins. William B. Haver, manager of the Garden theatre, Davenport, la., to Mary K. Enselman. Junior Showmen: Jerry Lee, born recently to Mr. and Mrs. Joe Isenhower of Hamlet, N. C. Father is manager of the Hamlet theatre there. John E. Ferger, manager of the Downtown theatre in Detroit, and Mrs. Ferger are the parents of a baby girl. Mr. and Mrs. Sam Horowitz are the parents of a baby boy. Father is assistant manager of Loew's Poli, Hartford, Conn. Bill Higginbotham, assistant manager of the Fox; theatre, Atlanta, Ga., and Mrs. Higginbotham are the parents of a baby girl. Copies of State Letters Used for "Anna" Display An unusual window tieup was arranged by manager W. R. McCormack to promote his playdate of "Anna and the King of Siam" at the Roxy theatre, La Porte, Ind. McCormack secured photostatic copies of correspondence between the King of Siam and President Abraham Lincoln. About 10 letters were used for the display in the window of Kessler Furniture Store, attracting a good deal of attention. Haney Host to Carriers At "Lassie" Screening Manager Leo Haney in cooperation with the circulation manager of the Maywood Herald was host to the carriers of the newspaper during the playdate of "Courage of Lassie" at the Lido theatre, Maywood, Birthday Greetings: Sam Abrams, Albert E. Brown, Garland C. Lamb, Charles L. Hyde, Cecil W. Curtis, Carroll M. Bradley, Jack Wright, C. H. Simpson, Don R. Stevenson, Vern Austin,. Victor G. Geisel, Joe Palumbo, W. P. Stone, Ewan S. Shaw. Samuel Sposato, William F. O'Brien, Ed Lamoureux, Herschel A. Wheeler, Louis E. Nye, J. P. Schnitzer. Harold' C. Stanzler. lerome Gordon, Edward L. Bissler, Herb Gatzke, Wallace Cowen, Andy A. Sette, E. P. Toerpe, J. M. Ensor, John B. Shearer. Lloyd Miller. Dallas R. Page, Joe F. Wright, Paul Maines, Jr., William O. Pye. Harry G. Boesel, Stanley Foreman, Edward A; Hussong, Al Zimbalist, Lester Neely. Charles Rind, Louis D. Glinner. Showmen's Calendar: April 1st: All Fool's Day. 2nd: United States mint established — 1792. 4th: Good Friday. 5th: Passover. 6th: Easter Sunday; Army Day; Peary discovered North Pole — 1909. 8th: Louisiana admitted to Union — 1812: Ponce de Leon landed in Florida — 1513. 14th: Assassination of President Lincoln — 1865; first edition Webster's Dictionary published— 1828. 18th: Paul Revere's famous ride — 1775. 19th: Patriot's Day. Maine and Massachusetts. 22nd: Oklahoma opened to white settlement— 1889. 23rd: William Shakespeare born — 1 564. 25th: Memorial Day in Alabama, Florida, Georgia and Mississippi. 26th: Slavery abolished in United States — 1865. 27th : General Grant, 18th president, born — 1822; Samuel F. Morse born — 1791. 30th: George Washington became first president — 1789; Boston settled by Winthrop — 1630; Rhode Island settled— 1636. 111. The party was arranged in recognition of the fine work done by the carriers last year. The newspaper used a three-column photo of the boys taken in the lobby of the theatre. In addition to the newspaper tieup, Haney awarded a large color photo of Lassie to the first 100 boys and girls attending. Starts Saturday Cartoon Club in Logan, Utah Manager Ray Taylor has inaugurated a "Tom and Jerry" cartoon club at the Capitol theatre, Logan, Utah. The club meets every Saturday morning for a program featuring the two cartoon characters. A special trailer, utilizing "Tom and Jerry" art work, is run off a week in advance of each show. Lobby displays and newspaper ads also are used. Children 14 and under are eligible for membership in the club. Teaser Ads Stir Indian Interest In "Harvey" A series of teaser ads in the local newspapers drew considerable attention to manager I. A. Hafesjee's engagement of "The Harvey Girls" at the Metro theatre in Calcutta, India. The teasers ran for six days and covered songs, romance, action, stars, Technicolor, etc. A few days before opening and during the run of the picture sandwich men covered the city. Three large size cutout figures of Judy Garland were displayed in the lobby a week in advance. The cutouts were displayed in three department stores during the run of the picture. Tickets sold starting a week in advance were stamped on the back with copy, reading: "Don't forget to make a date with those gorgeous 'Harvey Girls'." A street banner was strung across ^prominent thoroughfare. Three music stores carried large size still boards publicizing the music from the picture and playdate. Dummy Leg with Garter Used for "Gertie" A novel lobby display drew considerable attention to manager A. B. Preston Swan's playdate of "Getting Gertie's Garter" at the Elephant Cinema, Shawlands, Glasgow, Scotland. The display consisted of a dummy leg complete with nylon stocking and a red, gold and silver garter. The leg was illuminated with an internal time-flash bulb and set up in a corner of the main vestibule, protruding through a black velvet curtain. A card mounted on the curtain read : "Have you got it! We have it on, etc." PASSES SOLE COST FOR NOVEL TIEUPS Three novel tieups have been arranged by advertising manager Jack J. Engerman for the Sterling theatres in Seattle, Wash. An arrangement was made with Newcomers Service whereby that organization hands out theatre passes to each new Seattleite when they welcome the new arrival to the city. A second tieup was made with the twice -weekly "Application for Happiness" radio program. Guest tickets are awarded to couples interviewed on the program. The third tie-in was made with a local music box company that has a nightly broadcast. A tune is played and the first person calling in the correct title receives a pair of passes to the theatre whose program is plugged. The passes are the only cost involved in each tieup. ARE YOU THE MAN? Motion Picture Herald can use a real showman with trade relations experience, to gather news items, interview exhibitors, secure new and renewal subscriptions. Must have selling ability. Own late model car and be free to travel in designated territory. Good salary plus commission. Car and hotel expenses. Contact CIRCULATION DIRECTOR, MOTION PICTURE HERALD. 1270 Sixth Avenue, New York 20, N. Y. 60 MOTION PICTURE HERALD, MARCH I, 1947