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Motion Picture Herald (Mar-Apr 1947)

Page scan 000112 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000112
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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F red takes the air—', ™~ cause spring's in the ai air J Into a A Paramo un will release its gayest romantic comedy in years On The First Day Of ^pring The N . Y. Paramount World Premiere Is S-E-N-S-A-T-I-O-N-A-L, and so are those trade reviews! Paulette Goddard • Fred MacMurray Macdonald Carey -Meen Whelan • MITCHflL LE/SEN f PRODUCTION Produced by CLAUDE BINYON • Directed by MITCHELL LEISEN Screen Play by Claude Binyon and P. J. Wolfson • Original Story by P. J. Wolfson • • • SHE'LL BLOOM IN THE SPRING on billboards, in newspapers and just about everywhere including a big NATIONAL AD CAMPAIGN — in Life, Time, Collier s, Cosmopolitan, Redbook and Liberty MOTION PICTURE HERALD, MARCH 8.J