Motion Picture Herald (Mar-Apr 1947)

Page scan 000158 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000158
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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CLASS FOR STYLING It is so used, prominently, in Covington's new Madison ■ The Madison theatre recently opened' in Covington, Ky., replaces a house of the same name that was destroyed in 1944 by fire. Seating 1,350, with 1,000 seats on the main floor, it is located in the heart of the central business section immediately across the river from Cincinnati. It is of brick and steel construction; in architectural style and interior treatment it is modern with, however, a moderating sense of the traditional. It was designed and constructed by the F & Y Building Service, Columbus, Ohio. The front is a simple elevation in terra cotta into which a central convex panel of glass brick has been< introduced. This panel and peach colored terra cotta vertical steppings create a central feature that is supported by a shallow marquee carrying Wagner attraction panels and a name sign of channel letters of neon illumination. Central feature is flanked by powder blue terra cotta, while the terra cotta at the entrance level is peach. The glass brick panel is illuminated from behind and capped by the theatre name in neon script. Doors are Tuflex glass. ■ Foyer area, off which the lounges are located, is effected behind the main floor seating beneath the balcony, serving also as standee space, with tilted glass windows from rail to ceiling. This is carpeted in a Leedom weave of modern pattern. Illumination here is by circular ceiling luminaires. P«.oj. 6coth US . —i 5E.COND FlCCR. PlL&M £ s * 1 o < Au DITOR.IUM First f"L-aDR Pu-*r 14 BETTER THEATRES, MARCH 8, 1947