Motion Picture Herald (Mar-Apr 1947)

Page scan 000159 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000159
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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• Fabric provides the predominant decorative device of the Madison auditorium. It is of non-combustible Fiberglas weave throughout. Along the side walls it is laid in a Thortel pattern of dusty rose and pastel blue over Kimsul acoustical blanket; and it frames the screen opening, as well as forming the traveler, in a Thortel striped pattern alternating pearl, gray and lemon yellow. Eliminating a proscenium arch, it is pleated from ceiling to platform height. ■ The directional ceiling treatment of the Madison auditorium features a hung plaque down the center, pierced by light-cove recesses, each containing an Agitair air diffuser. Recessed light reflectors line each side section. At one side of the projection room is a glazed "cry room". ■ The inner lobby (right) leads directly into the foyer-standee area through solid birch doors. At the further end, adjoining the entrance doors is a built-in refreshment stand faced in tufted simulated leather and with a linoleum counter. Above it a false beam following the curvature of the stand contains recessed reflector lights. BETTER THEATRES, MARCH 8, 1947 15