Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000273
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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SELLING SEATS WITH BALLYHOO J. A. Balner, manager of Reade's Mayfalr theatre, Asbury Park N. J., regularly uses a truck mounted with 6-sheets to exploit coming hits. Robert A. Hynes, manager of the Criterion theatre i n Oklahoma City, believes in plenty of outdoor exploitation to sell his attractions. Above is covered wagon ballyhoo used recently on "California" and the Criterion boxoffice which was converted into a covered wagon during film's current engagement. At right, smartly dressed couple served to publicize "Ladies' Man." This Luscomb Silvaire, with a wing-spread less than 30 feet, brought the print of "Till the Clouds Roll By" from Atlanta to the Carolina theatre in Charlotte. Plane landed at the end of city's main thoroughfare, taxied to the theatre where manager J. E. Austin arranged this novel exhibit of the plane in front of the door. In front of Century's Patio theatre, Brooklyn, N. Y., this Marine Recruiting Station was set up to help manager A. A. Grant exploit "No Leave, No Love.". Marines furnished all equipment including a truck with public address system over which song hits from the film were played, also theatre announcements. MANAGERS' ROUND TABLE, MARCH 15, 1947 67