Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000352
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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mooooooo SCOOP | OF THE , I CENTURY/ "mhihc WEDNESDAY MAA.5ft ? u*MIUMOftE ^display fo *e THE BEGINNING — of a forceful exploitation campaign on "The Beginning or the End" at the Fox Wisconsin theatre in Milwaukee is depicted in the street ballyhoo at right, and above, lobby display, showing uranium ore, used by manager R. Koutnik. Left, Russ McKibbin, Victoria theatre manager in Toronto, gained valuable publicity by holding out waiting crowds during the climax of "The Verdict" spite of low term in perature snowfall. id h eavy At right, street ballyhoo by H. F. Wilson, manager of the Capitol, Chatham, Ontario, exploits "Blue Skies". fettMMGflMERY ClK Sin,-*..""'1 «™ AUDREY TOTTES LLOYD NOLAN TOM TUUV UON AMI* Adv ance lobby piece used by Maurice Druker, manager, State, Cleveland, had mirror to convey film's novelty presentation on ''Lady in the Lake". For the reissue of "Kit Carson' Va.. manager George Daransol at the Granby, Norfolk, used this outdoor bally hoo, cashed in on Dana Andrew's current popularity N. W. Lofthus, of the California in Santa Barbara, figured if one sandwich man was good promotion, five would be five times as good for "Mr. Ace"; right. 58 MOTION PICTURE HERALD, MARCH 22, 1947