Motion Picture Herald (Mar-Apr 1947)

Boys Take Over City Jobs To Promote "Attorney" Manager Leo Young arranged for a Boy Scout and a member of the Boy's Club to act as judge and district attorney of Portland for a day to exploit his engagement of "Mr. District Attorney" at the Empire theatre, Portland, Me. Young obtained the support of city officials for the promotion and had reporters and photographers from the local newspapers to cover the proceedings. A round table discussion on the national crime wave was promoted over radio station WCSH in which the district attorney, his assistant and two local attorneys participated. UNIFORMS IMMEDIATE DELIVERY! USHER — USHERETTE CASHIER UNIFORMS Styled in Hollywood by our uniform division. BANNERS MARQUEE VALANCES — FLAGS — BANNERS WRITE FOR OUR SPECIAL PRESENTATION OF SPRING DRIVE BANNERS HOLLYWOOD ADVERTISING COMPANY 600 West 45th Street, New York City 1914 S. Vermont Ave., Los Angeles, Cal. CM 20 Y€A& s+iow eosv SPECIAL! SPECIAL! "Lou* Ana" COCOANUT OIL In Returnable ©rams In 38V2 lb. Tins 33iy ™ 33f^ par lb Good Grade POPCORN Over 25 Bags, qjc i to 25 Bags A7R per 100 lbs. per 100 lbs. V J50 POPCORN BOXES, per 1000, F.O.B. Chicago * Distributors for CRETORS Popcorn Machines POPPERS BOY PRODUCTS CO. 56 East 13th Street. Chicago 5. III. SHOWMEN PERSONALS In New Posts: Louis Franciose, manager, State theatre, Jewett City, Conn. Russell Ordway, Webb Playhouse, Wethersfield, Conn. William Mazzadra, Black Rock, Bridgeport, Conn. George Wiggin, Auditorium; Stanford C. Cameron, Maplewood; both in Maiden, Mass. H. W. Kadrie, Mindako, Minot, N. D. Jack Jackson, Panama, Panama City, Fla. Charles Schweinler, State. Rockford, 111. R. L. Nichols, Apollo, Belvidere, 111. H. R. Drury, Monte, Monticello, la. Milton London, Midtown, Detroit, Mich. Sam Green, general manager, Korman theatres, Detroit and Cleveland. Frank McCann, manager, East Side, Detroit. John G. Volz, assistant publicity director, Hippodrome, and manager of the Little, Baltimore, Md. Thomas L. Hyde, manager, Florida, Vero Beach, Fla. Owen Carlson, Madison, Madison, Wis. Merrill Fee, Campus and Ripon theatres, Ripon, Wis. B. H. Germain, Brin, Menasha, Wis. Robert Marhenke, Hiway, Middle River, Md. William Parker, Alisal, Alisal, Calif. Philip Lentz, Lyric, Winter Haven, Fla. Assistant Managers: George Mansfield, Loew's State, Syracuse, N. Y. Edward Maranski, Plainfield, Plainfield, Conn, Frank Manente, Loew's Poli, Worcester, Mass. Norman Levinson, Poli-College, New Haven. Conn. Robert Ritzert, student assistant, Poli, New Haven. Birthday Greetings: Jack E. Austin, Gene Kearney, J. H. Voerster, A. J. Matthews, Edward A. Bazaras, J. R. Smith, George Heeley, Jr., Thomas J. Bogan, Joe R. Wills, Karl Schmidt, Joseph Liss, Max Davey, Samuel Schecter, J. J. Kalix. Harold P. Midgley, Raymond L. Jones, El Perruzzi, Harry Greenman, E. E. Seibel, Eli H. Arkin, Sidney W. Blumenthal, Frank Burton, Walter W. Leach, Henry F. Lake, Fred E. Baldwick, I rving M. Ginsberg, Ray A. Holtz, Dick A. Raub. J. F. Bradshaw, S. L. Masden, Bill Headstream, Lige Brien, Robert W. Baier, James D. Denny, David Weinstein, Francis J. Shelley, Mortimer Featherpax, William G. Heinz, Theodore Ansell, Harvey Middleton, Bob Jacobs, Jeremiah Gordon. Mirrors, Doors Stencilled For Menominee Date Approximately 50 mirrors and doors in the business section were stencilled at eye level to promote "The Dark Mirror" at the Lloyd theatre, Menominee, Wis. The campaign was arranged by Sterling Campbell. A special frame was built and set above the box office with a six-sheet on each side, which was visible as soon as anyone entered the doors. Four windows of the box office were painted to resemble a mirror. toona, Pa. The tieups were arranged with the Blatchford Furniture Store, Antique Shop, H&H Beauty Shop, Burke's Auto Supply, Imperial Flower Shop, Lerner's, Kress Department Store, restaurants and hotels. A cutout standee of Hedy Lamarr, star of the picture, was used for a lobby display. Window Displays Sell "Woman" Window tieups greatly aided manager Ward B. Kreag to sell his playdate of "The Strange Woman" at the State theatre, Al Wilson Sends Letters to Exploit Class Picture Personal letters were sent to clergymen, school and college authorities, music club heads and various women's club representatives to publicize the engagement of "Moonlight Sonata" at the Colony theatre, Winter Park, Fla. The campaign was arranged by manager William J. Wilson. Through a tieup with the Music Box store, a combination phonograph-radio was set up in the lobby and wired to a loud speaker over the box office. Selections from the picture as recorded by Paderewski were played for several days in advance. DePaul Campaigns for State Health Survey Full cooperation was accorded the local health department in the state-wide chest X-ray survey by manager Joseph DePaul of the Soo theatre, Sault Ste. Marie, Mich. DePaul ran slides, erected a lobby display and showed the short subject "This Is TB." In addition, the State Health Department's mobile X-ray bus was parked in front of the theatre. 909 persons were X-rayed in the two days of operation. By the Heralri L. A. Mercier, manager -owner of the Mercier theatre, Fredericktown, Mo., pays a call to the Round Table during recent visit to New York. Mr. Mercier is vice-president of the Motion Picture Theatre Owners of Eastern Illinois and Souther* Missouri. Plants Publicity for "Song" Stories and art were planted in the local newspapers by manager W. T. Hastings to publicize his date on "Song of the South" at the Orpheum theatre, Denver, Col. More than 2,000 entries were received for a coloring contest Hastings arranged. 62 MOTION PICTURE HERALD, MARCH 22, 1947