Motion Picture Herald (Mar-Apr 1947)

11 MUSICAL FOR HIGH GROSSES! applauds Daily Variety for CallsIVationalism heads Jewish appeal Obstacle Abroad To U. S, Product Resurgent nationalism and the scarcity of dollar exchange were cited as the chief obstacles to the free flow of American pictures abroad in the annual report to Eric Johnston by Gerald M. Mayer, managing director of the international division of the Motion Picture Association. In describing the operation of his division during 1946, Mr. Mayer said that while some progress had been made in alleviating possible obstacles, a great deal still remained to be done. "Every country is thinking of its position in relation to the rest of the world, and regulations and restrictions of all kinds have been sought to reinforce its stand,'' Mr. Mayer said. "The scarcity of dollar exchange has become more apparent during the past year than ever before. Coupled with this is the desire of many countries to create or enlarge their own infant motion picture industry." Among the most pressing restrictive measures he named excessive import duties, internal tax measures, quota laws, discriminatory theatre taxes, remittance taxes, government monopolies and theatre combinations. The division now is sending qualified personnel to key centers of the world to make the MPA international department "the antennae of the industry.'' It is hoped that with the information thus available it will be possible to anticipate and prevent the erection of barriers. The division also is establishing an International Information Center in Hollywood to advise producers on the possible impact of their scripts on foreign audiences. BARNEY BALABAN, left, president of Paramount Pictures, last week was appointed national chairman of the United Jewish Appeal motion picture division by Henry Morgenthau, Jr., right, the Appeal's drive general chairman. A national committee of the industry will be organized shortly. Mr. Balaban opened the campaign Wednesday night at a dinner at the Warwick Hotel, Philadelphia. The United Jewish Appeal has set this year a goal of $170,000,000. The quota last year was $100,000,000. UNIFORMS IMMEDIATE DELIVERY! USHER — USHERETTE CASHIER UNIFORMS Styled In Hollywood by our uniform division. Legion Reviews Nine Films; Revises "Carmen" Rating The National Legion or Decency reviewed nine new productions this week, approving all but two. In Class A-I, unobjectionable for general patronage, were : "Carnegie Hall," "Great Expectations,' "The Late George Apley'' and "Six Gun Serenade." In Class A-II, unobjectionable for adults, were "Framed,'' "Guilt of Janet Ames" and "A Yank in Rome" (Italian). In Class B, objectionable in part, were "Magnificent Rogue," because of "light treatment of marriage," and "Odd Man Out," because of "suicide in plot situation." Additionally, the Legion took "Carmen," the French language feature, out of the "condemned" classification and gave it a Class B rating because of "revisions made in all prints." BANNERS MARQUEE VALANCES — FLAGS — BANNERS WRITE FOR OUR 3PECIAL PRESENTATION OF SPRING DRIVE BANNERS HOLLYWOOD ADVERTISING COMPANY 600 West 45th Street, New York City 1914 S. Vermont Ave., Los Angeles, Cal. CSS T CBS 1946 Net $1,880,222 Equal to $3.37 a Share Columbia Broadcasting System, Inc., has reported net profit for 1946 of $1,880,222, equal to $3.37 a share. This compares with net profit in 1945 of $196,899, equal to $2.51 a share. Total net income of the company for 1946 amounted to $5,795,896, compared with $5,345,641 for 1945. Ui 10 Y€AfcMN S+IOW 0OSX Renovate Norwood House The Southern theatre, 475-seat house at Norwood, Mass., closed since last autumn, has been renovated and reopened. The theatre is owned by Mr. and Mrs. John Hayes. Released thru© MOTION PICTURE HERALD, MARCH 29, 1947 49