Motion Picture Herald (Mar-Apr 1947)

Page scan 000426 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000426
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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.^jij^g* -^p^ '^pp'' Harold Seidenberg, manager of the Fox, Philadelphia, borrowed this exhibit of crime detection instruments from the Pennsylvania Institute of Criminology to focus attention on "Boomerang". This impressive lobby display, right, helped to promote the "crime does not pay" angle for manager Will Singer's date on "San Quentin" at the Brandeis theatre, Omaha, Neb. Flashily dressed ballyhoo attracted extra attention to manager Harry Ashton's engagement of "The Showoff" at the Uptown, Salt Lake City. At the Warner theatre, Oklahoma City, colorful enlargements place emphasis on coming attraction, "Pursued", for manager Jim Barnes. At right, convict ballyhoo exploits "San Quentin" for Ted Davidson, manager of the Sigma theatre, Lima, O. Live model in Woolworth's window in Oklahoma City "came to life" freguently to promote book sales and Midwest theatre date for "Bedelia". Credit Paul Townsend, manager of the Midwest. Original dress worn during filming of "Miss Pilgrim" and early model typewriter form basis of this attractive window display promoted by manager Arthur Krolick for the Century, Rochester, N.Y. 54 MOTION PICTURE HERALD, MARCH 29, 1947