Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000427
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Crime Detection Display Set for "Boomerang" Sat.-Sun Shows 6:30 pm. WEEKDAVS^7I5&9pm, every sundays 2:30 " WILTON ^ ^Theatre — Wilton Janet ion i^'J^tw IDa^ner Owner atv) Man^fcr SEC. 562 t> lWR. U.S. POSTAGE PMD PERWlT NO. OM£ W>'lton Junction • \otOQ OTY CRURAL SAT @L*jj\ Woman o? theTown 13b DELUXE W£ STERN ACTION DftAMA A LONELS iNDlftH B0H-..P.WILD HOftSE..,T«iMW wivmw DON PORTER' LOIS COLLIER. RiverGan^S uoluRlPRYDIR .. AND 1 LITTLE BtWEC IN . ^ LEON ERROLL Mama Loves Papa" 13= «W0UA1I BOYD Ik Dfvik Plq^rourA J> [fey W" L=»e H.m 0*Th< J0EPAL00KA JACK, MRku*V p • L£>m £ RRou Photographs for faster. ■•' to lice r£K«:oN< KEHWAGHEH SELECTION OF SEVEKAC PkO.^CS O.I CotorcA E,-laro>:ments vftClETH of WtfNI? >J FRAMES OVERTWEarRE "tOMf 174 KEN WAGNER, owner and manager of the Wilton theatre in Wilton Junction, /owe uses an effective monthly calendar, above, which he makes up from press book ads, reprc duces by photo-offset and distributes in mail boxes throughout his territory. He proudly gave this copy to L. H. Wasson, Herald field representative, last week. Through a tieup with the Pennsylvania Institute of Criminology, displays of crime detection paraphernalia were set up in front of the theatre to exploit the engagement of "Boomerang" at the Fox, Philadelphia, Pa. The campaign was arranged by manager Harold Seidenberg. Five thousand fingerprint cards, imprinted with theatre and playdate copy were distributed, and the public was invited to have their prints taken by a representative of the Pennsylvania Institute stationed in the lobby. The displays attracted hundreds of passers-by. The 110 piece Northern Liberty Fife and Drum Corps played in front of the theatre opening night. A mailing piece, printed in the form of a subpoena, was sent to all members of the Philadelphia Bar Association as well as members of the Bench to tie-in with the court room background of the picture. A special screening of the picture was held for professors of the law schools at Temple University and the University of Pennsylvania. Uses Teaser Lobby Display To Sell "Sister Kenny" A novel display was set up in the lobby by manager George Bernard to promote his playdate of "Sister Kenny" at the Odeon theatre, Bury, Lanes., England. The display consisted of a large photograph of Rosalind Russell, star of the picture, and the following copy: "Do you know this woman? Meet her here next week ! Her story is exciting truth!" Fifty nurses from the Bury Royal Infirmary and the Bury County Hospital were guests of thee management opening day. After viewing the picture, the nurses were taken on a tour of the theatre. Wabbe Garners Radio and Press Breaks for Show Considerable newspaper and radio publicity was garnered by RKO publicist Helen Wabbe to exploit the playdate of "The Mighty McGurk" plus the personal appearance of Wally Brown and Eileen Barton at the Golden Gate theatre, San Francisco, Cal. Through a tieup with Hale Brothers, Miss Barton appeared at the store to model clothes. Guest star appearances were arranged for both Miss Barton and Brown on several radio programs. Photos of Shoppers Used For Display in Glasgow A good deal of comment resulted from a unique lobby display manager Preston Swan set up for his playdate on "Ali Baba Goes to Town" at the Elephant Cinema, Shawlands, Glasgow, Scotland. To get the material for the display he had a photog rapher take snapshots of women as they paused by a shop or emerged from a store. The photographs were set up on a board with the heading: "Mrs. ? Goes to Town" and a sub-heading "Photographs of ladies snapped whilst shopping in Shawlands District." Guest tickets were awarded to women who identified themselves in the snapshots on the display board. Arranges Radio Contest to Sell "Wake Up and Dream" Manager Charles R. Hacker promoted a "Dream Boy and Girl" contest with radio station WFOX to exploit "Wake Up and Dream" at the Fox Palace theatre, Milwaukee, Wis. Entrants were required to submit 50 words or less describing their dream boy or girl. The contest was plugged over the air five to 10 times daily for five days before opening. Each time the theatre and playdate were mentioned. Cash prizes were awarded to the three top winners. Barnes Blankets City with Stickers for "Prentiss" Stickers carrying the catchline "Should 'Nora Prentiss' keep her mouth shut ?" were planted in hotels, drug stores, barber shops and in fact every place possible to exploit the playdate of the picture at the New Warner theatre, Oklahoma City, Okla. The same question was used for a radio contest. Cash prizes and guest tickets were awarded to winners. The picture was booked day and date with a teachers' convention. Manager Jim Barnes arranged the campaign. Katz Sets Cooperative Ad A cooperative newspaper ad was promoted by manager Melvan Katz to exploit "I've Always Loved You" at the Hippodrome theatre, Pottstown, Pa. The ad, which ran in the Pottstown Mercury, was paid for by McCarraher's record shop. The store also used a window display. MANAGERS' ROUND TABLE, MARCH 29, 1947 55