Motion Picture Herald (Mar-Apr 1947)

Page scan 000430 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000430
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Novel Laundry Tieup Promotes "Secret Heart" A novel laundry tieup drew considerable attention to the engagement of "The Secret Heart," at the United Artists theatre, Portland, Ore. The campaign was arranged by Jack Matlack, manager and advertising director for J. J. Parker Theatres. Imprinted paper bands were put on 20,000 shirts sent to customers by the Portland Laundry. Copy on the bands read : "I'd give my shirt to see Claudette Colbert, etc., in 'The Secret Heart,' now playing, etc. Give your shirt that fresher look by sending it always to, etc." Matlack tied-in with local high schools by distributing thousands of date cards, made up in the form of a heart, to boys and girls. Copy on the girls' cards invited them to locate a boy having a date card with a corresponding number. Free admissions were awarded boys and girls having identical numbered cards. Tieups also were effected with Tommy Luke's fine retail flower shops for window displays. In addition, window displays were arranged with' several downtown stores and an elaborate display was set up in the lobby. SHOWMEN PERSONALS Uses Gloved Hand Ballyhoo Manager Frank Morin had a man carry a fake gloved hand throughout the downtown section to promote "The Beast With Five Fingers" at the Regal theatre, Hartford, Conn. Announcements in the local newspapers informed readers that guest tickets would be awarded to persons walking up to the man and identifying him as the "Beast." SPECIAL! SPECIAL! "LouAna" m>m^Mmm mi In Returnable Drums In 38 ' 2 lb. Tins ★ Good Grade POPCORN Over 25 Bags, per 100 lbs. 875 Pe^oVfb? 975 J50 POPCORN BOXES, per 1000, F.O.B. Chicago PRICES ARE SUBJECT TO CHANGE Distributors for CRETORS Popcorn Machines POPPERS BOY PRODUCTS CO. 56 East 13th Street. Chicago 5, III. In New Posts: J. R. Edward, manager, Alimar and Suwanee theatres, Live Oak, Fla. Leonard Vaughan, New Columbia, Lakeland, Fla. Harry C. Page, Monogram, Vancouver, B. C. George H. Santer, Radio City, Ferndale, Mich. William Priebe, Stadium, Chicago. Wheeler Davis, Arcade; Martin Pasmanter, Midtown; Thomas Raines, Sheridan; Clarence W. Harrison, Tower; Harry W. Hicks, Fenkell; all in Detroit, Mich. Don Knight, Ingersoll, Des Moines, la. Rudy C. Schroeder, Palmer Park, Highland Park, Mich. Paul Purdy, Newington, Newington, Conn. Pat Bucherri, Rialto, Hartford, Conn. Victor Gryguc, Strand, Plainville, Conn. Lee Murphy, State, Plant City, Fla. Alexander Gray, Alvin, Detroit. Charles Schweiner, State, Rockford, 111. R. L. Nichols, Apollo, Belvidere, 111. Joseph Elias, State, Vancouver, B. C. Thomas Picha, Virginia, Detroit. George Eblen, New Home, Knoxville, Tenn. Edward Ryan, Fulton, Cuba, 111. Tommy Hyde, Vero, Vero Beach, Fla. James Quinn, Hippodrome, Baltimore, Md. Roger Garrett, University, Columbus, Ohio. Claude Sanderson, Piccadilly, Detroit. Charles Gasparon, Ritz, Wilmington, Del. William Bedell, Egyptian, Bala-Cynwyd, Pa. Steve Panagos, Pickwick, Syracuse, Ind. Leo Brown, State, Chicago. Jimmy Mullens, St. James, Asbury Park, N. J. Assistant Managers: Robert Phelps, Grant, Detroit. John Cherne, Norshor, Duluth, Minn. Ben Wassell, Rialto; Margaret Tilley, Center; both in Hartford, Conn. Norman J. Ladouceur, Family, Detroit. Duane McClain, Loew's Valentine, Toledo, Ohio. Harry Gilbert, Marine; Lawrence Wicker, Albemarle; Irwin Auerbach, Elm; Leo Schrank, Nostrand; Enrico Ferrari, Mayfair; George Fascher, Vogue; Harry Johnson, Tivoli; Murray Cohan, second assistant, Linden; all in Brooklyn, N. Y. Fred Bethel, 43rd Street theatre, Long Island City, N. Y. Wedding Bells: William B. Haver, manager of the Garden theatre, Davenport, Iowa, to Mary Enselman. Junior Showmen: James Russell, born recently to Mr. and Mrs. Russ McKibbin of Toronto. Father is manager of the Victoria theatre there. Herman Doucette, assistant manager of the Music Box theatre, New Britain, Conn., and Mrs. Doucette have a new baby girl named Doreen. Mr. and Mrs. Jack O'Connell are the parents of a baby girl. Father is assistant manager of the Roger Sherman theatre in New Haven, Conn. Birthday Greetings: J. Noble Arnold, Peter Broadhead, Arthur R. Morton, Harry Rose, Leo A. Schuessler, Rei Terry, Leonard Kraska, Harold D. Van Vorst, Allan Claypool, Harold W. Frakes, Jane Meisel, Claude Andrew Hunter, Henry Bettendorf, John Esposito. Emerson L. Carter, Edward Purcell, Leslie C. McEachern, Jack Van Borssum, Benjamin J. Smart, William J. Hamborsky, Albert C. Detwiler, William S. Metchik, Archie B. Holt, George D. Seymour, James Anderson, Hazel Van Allen, Howard Hildebrandt, E. G. Jackson. William A. Berns, Frank A. Millspaugh, Martin G. Smith, Ben Bloomfield, J. A. Klink, James M. Sanderson, Wallace H. Akin, Lawrence J. Dandeneau, Alberto Monroy, Leon Pickle, James H. Tobin, Charles H. Gibson, R. L. Nichols, Henry Eytinge. Uses Punch Line in All Ad Copy to Promote "Babies" Manager G. Ray used the words "An expose of an infamous racket" in all advertising copy to exploit "Black Market Babies" at the Regent Cinema, Bradford, Yorkshire, England. For a lobby display, a life-size doll was placed in a cradle. Suspended above the cradle was a card with the words : "Is she destined to be a Black Market Baby ?" On either side of the display were cards standing on easels with the following copy in rough lettering : "Parents unknown ! a likely candidate for the 'Black Market Babies'. Unwanted babies for sale. Sold to the highest bidder by unscrupulous racketeers. A new angle on the traffic in human lives, etc." Holds Preview in Calcutta To Aid "Green Years" A preview for the press, clergy, school teachers and prominent citizens was arranged by manager I. A. Hafesjee to publicize his playdate of "The Green Years" at the Metro theatre in Calcutta, India. Cooperative ads were promoted in Flash and The Star of India, tying-in with Plastic Fabrics. A large-size walking book was used for street ballyhoo. A silk banner with "The Green Years" written in green letters decorated the marquee. Bookmarks were distributed to patrons a week before. Uses Kites for Melbourne Date Kites with appropriate copy were flown over the race course and at football matches two weeks in advance to exploit the playdate of "The Green Years'' at the Metro theatre, Melbourne, Australia. The campaign was arranged by manager J. Gavegan. Considerable free newspaper and radio publicity was garnered. Patrons attending the theatre before the playdate of "The Green Years" received their tickets in an overprinted envelope. 10,000 stickers worded " 'The Green Years' is a wonderful motion picture" were posted in suburban areas and placed on backs of envelopes leaving the theatre. Teaser cards were used in the lobby well in advance. Ten 24-sheets were posted in prominent locations. 500 special posters were placed in suburban areas and approaches to the city a week before opening. Now Specializing* in Refreshment Concessions for DRIVE-IN THEATRES; SPORTSERVICE, Inc. Jacobs bros. ! HURST BlDG. BUFFALO, N. Y. MOTION PICTURE HERALD, MARCH 29, 1947