Motion Picture Herald (Mar-Apr 1947)

PICTURE CROSSES A statistical compilation and comparison of Box Office Performance in first run theatres LOS ANGELES— Warner Hollywood .... 154.1% LOS ANGELES— Warner Wiltern 154.9% NEW YORK— Strand, 1st week 144.1% (SA) Louis Prima's Orchestra NEW YORK— Strand, 2nd week 111.7% (SA) Louis Prima's Orchestra PHILADELPHIA— Mastbaum, 1st week . . 115.8% PHILADELPHIA— Mastbaum, 2nd week . . 65.2% PITTSBURGH— Stanley, 1st week 120.7% PITTSBURGH— Stanley, 2nd week 72.4% SAN FRANCISCO— Fox 84.9% (DB) Big Town (Para.) 99 Figures directly below picture title compare estimated dollar gross with average gross T J \ f~f\ flfi i I <ll fh 1 1*1 and show relative percentage of all engagements tabulated. UJ~M. IU lVUlA XX Off UlMJ Figures opposite theatre names represent percentage of tabulated grosses to average weekly business based on the six months' period ending January 31, 1947. SYMBOLS: (DB) Double Bill— associate feature title; (SA) Stage Attraction; (MO) MoveOver Run; (AA) Advance Admission. INDEX: Over-all performance percentage figures from previously published final reports appear in Service Data section of Product Digest. See last column of Release Chart for Index. "Carnegie Hall BEST YEARS OF OUR LIVES (RKO) First Report: Total Gross Tabulated $1,632,500 Comparative Average Gross 1,066,800 Over-all Performance 153.0% CHICAGO— Woods, 1st week 134.4% CHICAGO— Woods, 2nd week 182.7% CHICAGO— Woods, 3rd week 151.7% CHICAGO— Woods, 4th week 175.8% CHICAGO— Woods, 5th week 168.9% CHICAGO— Woods, 6th week 165.5% CHICAGO— Woods, 7th week 162.0% CHICAGO— Woods, 8th week 155.1% CHICAGO— Woods, 9th week 141.3% CHICAGO— Woods, 10th week 131.0% CHICAGO— Woods, 11th week 120.6% CHICAGO— Woods, 12th week 117.2% CHICAGO— Woods, 13th week 124.1% CINCINNATI— RKO Capitol 293.5% DENVER— Aladdin 400.0% LOS ANGELES— Guild 224.3% MINNEAPOLIS— RKO Pan 357.3% NEW YORK— Astor, 1st week 168.8% NEW YORK— Astor, 2nd week 154.6% NEW YORK— Astor, 3rd week 154.6% NEW YORK— Astor, 4th week 131.4% NEW YORK— Astor, 5th week 115.9% NEW YORK— Astor, 6th week 149.4% NEW YORK— Astor, 7th week 144.3% NEW YORK— Astor, 8th week 149.4% NEW YORK— Astor, 9th week ....... 146.9% NEW YORK— Astor, 10th week 128.8% NEW YORK— Astor, 11th week 144.3% NEW YORK— Astor, 12th week 131.4% NEW YORK— Astor, 13th week 132.7% NEW YORK— Astor, 14th week 131.4% NEW YORK— Astor, 15th week 122.4% NEW YORK— Astor, 16th week 115.9% NEW YORK— Astor, 17th week 121.1% PITTSBURGH— Fulton, 1st week 329.6% PITTSBURGH— Fulton, 2nd week 309.2% • MY FAVORITE BRUNETTE (Para.) First Report: Total Gross Tabulated $212,000 Comparative Average Gross 194,000 Over-all Performance 108.2% ATLANTA— Fox 104.4% BALTIMORE— Stanley 125.7% BOSTON— Metropolitan 128.1% (DB) Seven Were Saved (Para.1 CHICAGO— Chicago 102.5% (SA) Vaudeville CLEVELAND— Loew's State 86.5% KANSAS CITY— Newman 108.6% PITTSBURGH— Penn 133.9% SALT LAKE CITY-Centre 95.8% • BOOMERANG (20rh-Fox) First Report: Total Gross Tabulated $535,300 Comparative Average Gross 510,300 Over-all Performance 104.8% BALTIMORE— New, 1st week 107.7% BALTIMORE— New. 2nd week 94.8% CLEVELAND— RKO Allen 125.0% KANSAS CITY — Esquire 73.8% KANSAS CITY— Uptown 71.6% LOS ANGELES— Chinese, 1st week .... 126.4% LOS ANGELES— Chinese, 2nd week .... 105.8% LOS ANGELES— Chinese, 3rd week .... 70.6% LOS ANGELES— Loew's State, 1st week . . 130.8% LOS ANGELES— Loew's State, 2nd week . . 91.2% LOS ANGELES— Loew's State, 3rd week . . 61.5% LOS ANGELES — Loyola, 1st week 132.0% LOS ANGELES— Loyola, 2nd week .... 113.2% LOS ANGELES— Loyola, 3rd week .... 84.9% LOS ANGELES— Uptown, 1st week .... 139.3% LOS ANGELES— Uptown, 2nd week .... 110.6% LOS ANGELES— Uptown, 3rd week .... 81.9% NEW YORK— Roxy, 1st week 116.1% (SA) Ed Sullivan, Katherine Dunham, others NEW YORK— Roxy, 2nd week 97.5 (SA) Ed Sullivan, Katherine Dunham, other? PHILADELPHIA— Fox, 1st week 138.0% PHILADELPHIA— Fox, 2nd week 92.0% JOHNNY O'CLOCK (Col.) First Report: Total Gross Tabulated Comparative Average Gross Over-all Performance $255,200 $236,200 108.0% BUFFALO— Lafayette 126.3% (DB) Cigarette Girl (Col.) CHICAGO— Chicago, 1st week 110.4% (SA) Vaudeville CHICAGO— Chicago, 2nd week 86.7% (SA) Vaudeville CINCINNATI— RKO Palace 103.6% PHILADELPHIA— Karlton, 1st week . . . 230.6% PHILADELPHIA— Karlton, 2nd week .... 175.8% PHILADELPHIA— Karlton, 3rd week .... 109.9% SAN FRANCISCO— Orpheum, 1st week . . . 128.6% SAN FRANCISCO— Orpheum, 2nd week . . . 84.7% SAN FRANCISCO— Orpheum, 3rd week . . . 67.2% PURSUED (W.B.) First Report: Total Gross Tabulated $355,700 Comparative Average Gross 314,700 Over-all Performance 1 1 3.0% CHICAGO— Roosevelt LOS ANGELES— Warner Downtown 105.2% 124.3% Taking its cue from recent tests with the picture "Carnegie Hall" at the Bushnell Memorial Auditorium at Hartford, United Artists has decided to roadshow the film and its fieldmen are now out negotiating contracts, Paul N. Lazarus, Jr., head of UA advertising and publicity, said this week. Following Samuel S. Goldwyn's lead, UA will attempt to lease some 200 houses across the country within the next two months. In other situations the picture will be licensed in the usual manner. Houses will be leased either on a "four-wall" basis, which means that UA pays all operating costs and advertising expenses, or under a percentage deal which has the exhibitor share part of the advertising cost and possibly some of the operating expenditures. No date has been set for a New York opening, Mr. Lazarus said, but the picture probably will play at a leased house. This injects new significance into last week's announcement that UA had concluded negotiations for leasing the 1,600-seat Shubert theatre on Broadway. New York top will be $2.40, with top admissions for the rest of the country ranging from $1.80 to $2.40. "Carnegie Hall," which runs two hours and 15 minutes, will play everywhere on a two or three-a-day policy. With the conventional type of roadshowing out under the recent court decree, Mr. Lazarus said that roadshowing in houses where the picture is licensed "may have to be stopped sooner or later.'' Borris Morros, producer of the film, declared that he was concerned only with showing his picture in theatres that could be leased and that a decision to show it in any other manner would have to wait. Acording to Mr. Lazarus, "Carnegie Hall" will probably have no national release date for the rest of the year. 0NLY$45§! 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