Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000492
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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(Continued from preceding page) day business. Wallace Beery is a good draw for me. Played Feb. 27, 28.— Arthur E. Phifield, Park Theatre, South Berwick, Maine. CLAUDIA AND DAVID: Robert Young, Dorothy McGuire — This was a pleasing little picture. The woman folks said it was a cute show and business was good all three days. It is down-to-earth entertainment and it is O.K. for any date. Played' Saturday-Monday, March 8-10. — L. E. Mahoney, Columbus Theatre, Columbus, N. D. CLAUDIA AND DAVID: Robert Young, Dorothy McGuire— A long draggy story. It is not for small town patronage. The small town is really taking it on the chin. Played Tuesday, Wednesday, Feb. 25, 26. — Dow B. Summers, Royal Theatre, Unionville, Mo. CLAUDIA AND DAVID: Robert Young, Dorothy McGuire — This was a distinct disappointment both at the box office and otherwise. Perhaps it is a bit old fashioned, but we feel that discredit is reflected on the producers when partial undressing scenes and risque dialogue create an audible reaction from teenagers. Played Wednesday, Thursday, March 5, 6.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. DARK CORNER, THE: Lucille Ball, William Bendix— A good mystery that held the audience throughout. Bendix is good here. Played Friday, Saturday, March 7. 8.— D. W. Trisko, Star Theatre, Stanley, n. d: DO YOU LOVE ME?: Maureen O'Hara, Dick Haymes— Just another mugicfel which failed here. Played Sunday-Tuesday, March 2-4. — D. W. Trisko, Star Theatre, Stanley, N. D. HOUSE ON 92ND STREET: William Eythe, Lloyd Nolan — The first real thriller we have played for some ' time and it pleased an average crowd. Hope more of this type will be available soon. It is well worth playing. Played Monday, March 3. — Fred J. Hutchings. Community Theatre, Leader, Sask., Can. Small town and rural patronage. IF I'M LUCKY: Vivian Blaine, Harry JamesEven Phil Silvers couldn't pull this one out of the category of a weak sister. Business way off. The patronage knew more about it than I did. They went elsewhere. Played Sunday, Monday, March V, 10.— Ted Keelen, Royal Theatre, Sheffield, 111. IT SHOULDN'T HAPPEN TO A DOG: Carole Landis, Allyn Joslyn— It shouldn't happen even to a dog. Played Friday, Saturday, Feb. 28, March I.— Ted Keelen, Royal Theatre, She.. eld, 111. THREE LITTLE GIRLS IN BLUE: June Haver, Vivian Blaine — Not up to the usual standard of 20thFox musicals. It lacked the pep and solid entertainment we have learned to expect, but it is a good, clean, wholesome picture. The box office results were slightly below average. Played Sunday, Monday, March 2, 3.— Ted Keelen, Royal Theatre, Sheffield. 111. THREE LITTLE GIRLS IN BLUE: June Haver, Vivian Blaine — We were not too greatly impressed with this feature. It was not put together too well. The novelty dance sequence was too long and the lady who sang the French songs could have been left out. Business was poor. Played Sunday, Monday, March 9, 10.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. THREE LITTLE GIRLS IN BLUE: June Haver, Vivian Blaine — Above average musical. The audience liked it and business was good. Played Friday-Sunday, Jan. 31 -Feb. 2.— J. L. Thayer, Raymond Theatre, Raymond, N. H. United Artists BACHELOR'S DAUGHTERS, THE: Gail Russell, Claire Trevor— Here is a good comedy, but it is weak on star power and business Was just fair. It pleased those who came. Played Wednesday, Thursday, March 12, 13.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. BACHELOR'S DAUGHTERS, THE: Gail Russell, Claire Trevor — A very low gross. We would have been better off if we had closed the theatre. Played Wednesday, Thursday, March 12, 13.— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. BLITHE SPIRIT: Rex Harrison, Constance Cummings— This English -made picture in Technicolor surprised me. It did average business and pleased. It is the second time I have played an English picture which pleased. Flayed Tuesday, March 4.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. BREAKFAST IN HOLLYWOOD: Tom Breneman. Bonita Granville— This picture has comedy, music, radio show and a love story. Comments were good. Slightly better than average draw. Played Saturday, Sunday.— L. Brazil, Jr., New Theatre, Bearden, Ark. CAESAR AND CLEOPATRA: Claude Rains, Vivian Leigh — Beautiful scenery, but not beautiful enough to look at for a couple of hours. Played Monday, Tuesday, March 10, 11.— Melvin Lipnick, Inverness Theatre, Inverness, Miss. FOOL'S GOLD: William Boyd, Andy Clyde— Very good weekend attraction that helps out on a double bill. Played Friday, Saturday. March 21, 22.— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. REBECCA: Laurence Olivier, Joan Fontaine — Understand it took an Academy Award in its day. The picture runs closely to the book. The recording was poor in the first two reels. Then it seemed to clear up. It would seem that it is slightly a class picture. I personally thought it was fine. Above average attendance. Played Friday-Sunday, Feb. 28-March 1. J. L. Thayer, Raymond Theatre, Raymond, N. H. SCANDAL IN PARIS, A: George Sanders, Signe Hasso — This is a fair picture but it will not draw at the box office. It barely took in film rental. George Sanders never does any business here. Played Wednesday, Thursday, March 5, 6. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. WHISTLE STOP: George Raft, Ava Gardnerr Showed this late because of adverse comments in trade magazines. Little below average picture. Attendance poor. Played Friday-Sunday, Feb. 23-25.— J. L. Thayer, Raymond Theatre, Raymond, N. H. Universal BEAUTIFUL CHEAT, THE: Noah Beery, Jr., Kunita Granville — Nice program picture that we played to satisfaction with a Western. Played Friday. Saturday, March 21, 22.— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. BLACK ANGEL, THE: Dan Duryea, Tune Vincent— This picture had no box office appeal. It is adult entertainment. Business was off due to Lent. Played Wednesday, Thursday, March 19, 20— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. CUBAN PETE: Desi Arnaz, Ethel Smith— Another Latin musical that failed to please. Played Friday, Saturday, March 14, 15. — D. W. Trisko, Star Theatre, Stanley, N. D. KILLERS, THE: Burt Lancaster, Ava Gardner— This is a good action picture, but it lacks star power. Business only average. Should not have been sold mi percentage. Played Sunday, Monday, March 2, 3. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. LAWLESS BREED: Kirby Grant, Fuzzy KnightThis was just a trifle off the beaten path. Our Western fans were all well pleased. Used on second half of double bill. Played Friday, Saturday, Feb. 7, 8.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. RUNAROUND: Ella Raines, Rod Cameron— This was a very nice little picture and would have been well placed on the second spot of a double bill. We used it alone on a single midweek bill and it didn't vp'oss film rental. Miss Raines was the only bright •-pot. Played Wednesday, Thursday, March 12, 13.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. SHE WROTE THE BOOK: Joan Davis, Jack Oakie — We did not make ueanuts on this. Double it. Tt won't stand alone. Plaved Monday. Tuesday. March 17, 18.— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. WILD BEAUTY: Don Porter, Lois Collier— Doubled with "Cuban Pete." "Wild Beauty" drew them in this time, and "Cuban Pete" walked them nut. Played Friday, Saturday, March 14, 15.— D. W. Trisko, Star Theatre, Stanley, N. D. WILD BEAUTY: Don Porter, Lois Collier— Good wild horse action story which_ we played on Sunday and Monday. However, it did no business due to cold weather and a general slump in business which has been in effect since January. Played March 2. 3. — Abe H. Kaufman, Fountain Theatre, Terre Haute. Tnd. Warner Bros. JAN IE GETS MARRIED: Joan Leslie, Robert Hutton — This feature doubled our take on "Janie," so we were pleased. Our fans went for this. The stars are popular here and this certainly helped. Play it by all means. It is better than many socalled big films. Played Monday, Jan. 24. — Fred J. Hutchings, Community Theatre, Leader, Sask., Can. Small town and rural patronage. JANIE GETS MARRIED: Joan Leslie, Robert Hutton — This picture is outdated. No draw for us in a small town. You cannot fool the customers. They know the good from the bad. Played Sunday, Monday, Feb. 23, 24.— Dow B. Summers, Royal Theatre, LTnionville, Mo. NEVER SAY GOODBYE: Errol Flynn, Eleanor Parker — As good a family picture as you could want. Very funny and lots of human interest, and it moves like a zephyr, but here is the catch. No draw. It did below average business. Played Sunday, Monday, March 9, 10.— Charles L. Jones, Elma Theatre, Elma, Iowa. NEVER SAY GOODBYE: Errol Flynn, Eleanor Parker — "Cuddles" does it again. S. Z. Sakall gets my oscar for the best supporting performance of the year. Business weak on this one. Played Sunday, Monday. March 16. 17.— Ted Keelen, Roval Theatre, Sheffield. 111. NIGHT AND DAY: Cary Grant, Alexis Smith— A fine picture enjoyed by everyone. Beautiful color and a nice story. A little long. Big pictures should not run over 90 minutes. Played Sunday, Monday, Feb. 16, 17.— Dow B. Summers, Royal Theatre, Unionville, Mo. NOBODY LIVES FOREVER: John Garfield, Geraldine Fitzgerald — Very good picture. Business below average. Trailer killed this. The trailer indicated a gun battle throughout. It was actually only one minute at the end of the picture. It was well received by those who saw it. Played Wednesday, Thursday, March 5, 6.— Charles L. Jones, Elma Theatre, Elma, Iowa. NOBODY LIVES FOREVER: John Garfield, Ger aldine Fitzgerald — A slightly below average crowd turned out for this effort. There seemed to be no complaints, although the film took a long time to start moving. A splendid cast put over the proceedings nicely. Played Friday, March 7. — Fred J. Hutchings, Community Theatre, Leader, Sask., Can. Small town and rural patronage. NOBODY UVES FOREVER: John Garfield, Geraldine Fitzgerald— A good exciting story with action. These kind of pictures always appeal to my audience. Excellent attendance. Played Friday-Sunday, Feb. 14-16. — J. L. Thayer, Raymond Theatre, Raymond, N. H. Short Features Metro-Goldwyn-Mayer GLIMPSES OF CALIFORNIA: Fitzpatrick Traveltalks — Fitzpatrick Traveltalks always please. — C. L. Niles, Niles Theatre, Anamosa, Iowa. Paramount DIPSY GYPSY: Madcap Models— Entertaining cartoon.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. LIKE FATHER— LIKE SON: Sportlights— This sport reel will serve as a filler. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. OLD SEQUOIA: Walt Disney Cartoons — This is the first Disney cartoon I have used in four years and if the rest are no better. I'm convinced that I haven't been missing anything. — Ted Keelen, Royal Theatre, Sheffield, 111. POOCH PARADE: Speaking of Animals— "Speaking of Animals" is another good one-reel comedy. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. QUEEN OF THE COURTS: Sportlights— This routime sport reel on tennis will serve as a filler when needed. Not very entertaining. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. RKO Radio BATH DAY: Walt Disney Cartoons — This cartoon was very good and pleased a fair crowd. We have played only a few Disney cartoons so the characters are new. The youngsters thought it was all right. — Fred J. Hutchings. Community Theatre, Leader, Sask., Can. I'LL BUILD IT MYSELF: Edgar Kennedy— A good two-reel comedy which will make anyone laugh. Play it. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Twentieth CenturyFox GOLDEN HORSES: Sports Reviews— An excellent short on any program. — C. L. Niles, Niles Theatre, Anamosa, Iowa. THE CRACKPOT KING: Terrytoons— Good cartoon with good singing and music on the style of a musical comedy. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Universal FRONTIER FROLIC: Name-Band Musicals— These two-reel shorts are real entertainment. I like all of the Universal short subjects very much. — Dow B. Summers, Royal Theatre, Unionville, Mo. WarnerVita phone KEYSTONE HOTEL: Featurettes— This is a good two-reel comedy made up of scenes from old-time comedies. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. MINSTREL DAYS: Featurettes— The Featurettes from this company can be relied upon generally to give satisfaction and this was up to the usual standard. This is very entertaining. — Fred J. Hutchings, Community Theatre, Leader, Sask., Can. 46 MOTION PICTURE HERALD, APRIL 5, 1947