Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000494
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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SELLING THE SHOW HERE AND ABROAD Arnold Gates, manager of the Stillman theatre, Cleveland, Ohio, attracted the attention of passersby by utilizing a park bench on Euclid Avenue for two days in advance to exploit "Ladies' Man". WWWf is ■ (Mist i> Manager Boyd Sparrow had 12 downtown Indianapolis newsboys wear the aprons, at left, for his playdate of "The Beginning or the End" at Loew's theatre there. Nick Falzone, publicity director for the Stamford theatre, Stamford, Conn., at right, points to a lobby display of gifts he promoted for a "Nora Prentiss" contest. This ingenious display was designed by manager Lily Watt to publicize her engagement of "A Night in Casablanca" at the Florida Cinema, Kings Park, Glasgow, Scotland. The display proved very interesting to patrons, especially the "Ha, Ha, Ha" angle. Manager M. Sucre used sandwich men for "Casanova Brown" at the Ermitage Cinema, Paris, when a strike cut off his newspaper advertising. The above display, designed by manager W. J. Joy, tied-in "Night and Day" at the Ritz Cinema, Sunderland, England, with a local safety week campaign. A tieup arranged with Brentano by manager S. L. Sorkin, resulted in this window display for the Lantz cartoon at Keith's theatre, Washington, D. C. 48 MOTION PICTURE HERALD, APRIL 5, 1947