Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000498
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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SHOWMEN PERSONALS In New Posts: Mike Immerman, manager, Howard theatre; Bill Doyle, Admiral; Mike Lynch, Drake; Phil Zeller, Woods; Dean Jones, State; all in Chicago, 111. David Nolan, Mayfair, Asbury Park, N. J. Fred L. Danico, Strand and Majestic, East Moline, la. George Kraska, managing director, Kenmore, Boston, Mass. Milt Herman, co-manager, Paradise; Rufus Shepherd, manager, Palms-State; Robert Salter, Fisher; Forest Mountz, Madison; all in Detroit, Mich. Ed Pelinan, Plainfield theatre, Plainfield, Conn. R. C. Dick, Kansas and Strand, Fredonia, Kans. James Herman Sollock, Uptown; Ernest Hauser, Josephine; Douglas Naylor, Laurel; all in San Antonio, Texas. Leo Sidosky, Loew's Post Road, Bronx, N. Y. Irwyn Fredlyn, acting manager, Loew's Palace; Morris Tanney, acting manager, Loew's Boro Park; both in Brooklyn, N. Y. Assistant Managers: Alfred Loewenthal, Loew's 46th Street; Mike Piccirillo, Loew's Lexington; both in New York, N. Y. Seymour Brond, Loew's Metropolitan, Brooklyn, N. Y. Pete Stencil, Paradise, Detroit, Mich. Carl Youngquist, Jr., Astor; East Hartford, Conn. Frank K. McDonald, Lancaster, Boston, Mass. Gerald Pratt, Huntington theatre, Huntington; John Jackson, Fantasy, Freeport; Arthur Pearce, Floral, Floral Park; Bert Levine, Sunnyside theatre, Sunnyside, all in Long Island, N. Y. Richard Grosso, Triangle; Joseph Schwab, Quentin; Ralph F. Small, second assistant, Kingsway; all in Brooklyn, N. Y. Birthday Greetings: R. Borst, Frank Schellinger, J. E. McKinstry, Andrew Gibson, H. Arthur Leatherman, Herman Berlin, Jr., Herb Righthand, Gabriel Rosenthal, Garnet M. Wright, Sam Gilman, William E. Cooper, Max S. Silverwatch, T. C. Clement. Howard B. Schuessler, F. H. Macomber, Donald J. Visger, G. B. Odium, Richard Gustafson, John S. MacNeill, Victor E. Hudson, Frank Shaffer, James R. Martin, Bernal S. Lewis, Robert W. Sullivan, William S. Straub, Oliver B. Prickett, Farol Horton. Loren S. Cooper, Jack Honannson, R. J. Freedman, Magan Kheta, Stanley D. Rothenberg, Joseph G. Polak, William M. Scruggs, William H. Freeman, Seymour Weiss, Milton A. Schosberg, Merle R. Blair, Walter C. Bowyer, Benedict A. Govan. Robert Ingham, Jack Campbell, J. T. Hughes, Ben Weshner, Jack E. Alger, Jack Purves, W. M. Allison, Walter Fleck, Frank S. Nugent, Wendell Richardson, James McGarrity, Donald Bruyhees, Thomas B. Jayson, Oliver Wickett, Henry Ames. Showmen's Calendar: May 1st: May Day; Dewey's victory in Manila — 1898; Child Health Day. 4th: National Music Week starts; 6th: Robert Peary, discoverer of North Pole, born 1854. 8th: V-E Day. 11th: Mother's Day; Minnesota admitted to Union — 1858. 12th: Florence Nightingale born — 1820. 13th: Jamestown, Va., settled— 1607. 14th: First constitutional convention — 1887. 15th: Memorial Day in North and South Carolina. 24th: First telegraph message sent —1844; Brooklyn Bridge opened— 1883; 29th: Wisconsin admitted to Union — 1848; 30th: Memorial Day. Chester Friedman Recuperating Chester Friedman, editor of Managers' Round Table of Motion Picture Herald, is at home recuperating from an appendectomy. He is expected back at his desk next week. UNIFORMS IMMEDIATE DELIVERY! USHER — USHERETTE CASHIER UNIFORMS Styled in Hollywood by our uniform division. BANKERS MARQUEE VALANCES — FLAGS — BANNERS NOW READY COOL BANNERS HOLLYWOOD ADVERTISING COMPANY 600 Wert 45th Street, New York City 1914 S. Vermont Ave., Los Angeles, Cal. 2. » 20 VCAft* IN $H©W ■8«S»N^ "Rage in Heaven" Sundae Featured by Drug Stores Manager Fred Reeth arranged a tieup with 15 Rennebohm Drug Stores for the featuring of a special "Rage im Heaven" sundae to exploit the date of the picture at the Capitol theatre, Madison, Wis. Attractive banner cards were used in all the cooperating stores. 8,000 novelty flyers were distributed three days in advance. 5.000 menus were imprinted with playdate copy. 50 window cards were placed in choice windows throughout the city. Conklin Promotes Co-Op Ad A cooperative newspaper ad was promoted by manager Ted R. Conklin to exploit his engagement of "Blue Skies" at the Ashland theatre, Ashland, Ohio. The ad was paid for by Paines Music Store and ran in the Ashland Times-Gazette. The store also used a window display. Songs from the picture were played on a phonograph located in the lobby. S e ! s W s iii d Q' w i n W o o i w o r t h ' s An eye-arresting window display in the local Woolworth store was promoted by manager Willis Shaffer for "The Razor's Edge" at the Orpheum theatre, Atchison, Kan. Stills from the picture, copies of the book and cutouts surrounded a large portrait of Tyrone Power, star of the picture. In addition, Shaffer mailed out 1,000 postcards to publicize the picture. Cohen Promotes Press Contests In Hartford Several contests were promoted by manager Lou Cohen to exploit the opening of "Boomerang" at the Poli theatre, Hartford, Conn. Manager Fred R. Greenway of the Poli Palace theatre assisted Cohen in arranging the campaign. Through a tieup with a local newspaper, clues were published for a picture quiz contest, with winners receiving guest tickets. Another newspaper competition had readers naming a popular motion picture made in 1937, starring Jane Wyatt. The picture was "Lost Horizon." The first 15 persons correctly naming the picture received guest tickets. An inquiring reporter asked pedestrians for opinions on whether justice was found in the case reported in the picture. On a radio record program, guest tickets were awarded to listeners naming the most films that Dana Andrews has appeared in. Letter Writing Contest Tieup Helps "Sinbad" A three-way tieup among the theatre, a department store and a radio station was arranged to exploit the engagement of "Sinbad the Sailor" at the Stanley theatre, Pittsburgh. For two weeks in advance, Jane Gibson on her KOV radio program plugged the picture through a letter-writing contest. The subject was "My Most Cherished Possession." The winner received "The Sinbad Treasure Chest of Gifts" offered by the department store, Boggs and Buhl. The store also ran a cooperative newspaper ad and used window displays to plug the contest and picture. The promotion was arranged by Jim Totman, advertising director for Warner Bros.' Pittsburgh theatres. By the Herald GENE LUTES, district manager for the Chakeres theatres, was a recent visitor to New York and the Round Table from Frankfort, Ky. 52 MOTION PICTURE HERALD, APRIL 5, 1947