Motion Picture Herald (Mar-Apr 1947)

Universal Gives "Egg and I" Top Promotion Drive CLASSIFIED ADVERTISING Ten cents per word, money-order or check with copy. "Count initials, box number and address. Minimum insertion, $1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close Mondays at 5 P. M. Publisher reserves the right to reject any copy. Film and trailer advertising not accepted. Classi fiSSfij fied advertising not subject to agency commission. Address copy and checks: IFSjfl MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York (20) HtMl POSITIONS WANTED IT COSTS APPROXIMATELY $600 TO TRAIN A manager. Why pro to this expense? Hire man with 10 years' experience. Family man, sober, go anywhere. BOX 2099. MOTION PICTURE HERALD. PROJECTIONIST — THOROUGHLY EXPERIenced, single, sober, reliable. Go anywhere. Large theatre preferred. BOX 2103, MOTION PICTURE HERALD. USED EQUIPMENT THEATRE CHAIRS — 3.000 USED SPRING cushioned, part full upholstered back and part insert panel back, with spring edge and box-spring cushions; 1,000 veneer chairs; 800 good back, 500 spring cushions, and hinges. Immediate delivery. Advise how many you need. Write for prices and photographs. Phone Lenox 3445. JESSE COLE, 2565 McCleUan Avenue. Detroit. Michigan. SIMPLEX MECHANISMS. GENUINE REAR shutters, double bearing, spiral shockproof gears, rebuilt $330.00; Powers $109.50; Peerless lamphouses $199.50 pair; Late RCA sound system $950.00. Catalog available. STAR CINEMA SUPPLY COMPANY. 459 West 46 St., New York 19. ARMY CLOSED 1.400 THEATRES— WE BOUGHT many complete outfits— Simplex SP, $995; Holmes L. I. Arc equipments, $1,295; DeVry High Intensity Arc equipments, $2,495. Ampro sound 16mm. high intensity Arc equipments, $1,350. Condition excellent. Super Simplex, RCA Sound, $3,850. S. O. S. CINEMA SUPPLY CORP., 440 W. 42nd St.. New York 18. 1,000 HEY WOODWAKEFIELD FULL UPHOLstered back, boxspring cushion chairs, excellent, $4.95; (rebuilt $6.50); 340 General full upholstered back, boxspring cushion, rebuilt, $7.95; 200 Veneers, excellent, $3.95. Wire for list. S. O. S. CINEMA SUPPLY CORP.. 449 W. 42nd St.. New York 18. FOR SALE: 35MM. FILM RECORDER. COMplete with RCA amplifiers and accessories. GRIFFITH THEATRES. 11 N. Lee, Oklahoma City, Okla. POWERS INTERMITTENT $12.50. SPROCKETS^ $4.95. WESLEY TROUT, 575 Enid. Okla. 325 REBUILT VENEER CHAIRS EXTRA HEAVY duty exceptionally good, ready to be shipped, $3.60 each. 800 HeywoodWakefield chairs, has spring, veneer back, rebuilt, $5.50 each. BODELSON & CO.. 10-38 Jackson Ave., Long Island City, N. Y. FOR SALE— COMPLETE THEATRE EQUIPment. 900 upholstered seats in excellent condition; RCA sound equipment practically new; Ashcraft. Suprex projectors, Serial Numbers 1785 & 1786, in excellent condition. Equipment now intact with all connecting parts. All purchased new in 1942. Used about two years. For information contact. L. L. STEWART, c/o Nicksville, Hereford, Ariz. Phone: Nicksville, thru Bisbee, Ariz. HELP WANTED WANTED THEATRE MANAGER FOR M IDwest city. Give qualifications, references, salary expected, age, married or single, snapshot, first letter. BOX 21(XX MOTION PICTURE HERALD. WANTED — TRAVELING AUDITOR TO CHECK books and accounts of branch exchanges for national distributing company. Reply, giving full qualifications, to MADISON SCHWER, 346 S. LaBrea, Hollywood 36. Calif. THEATRES THEATRES. BEFORE YOU BUY. CONTACT Nolen Howard, Ritz Theatre Building, Payette, Idaho, or J. C. Butler, 304 S. W. 4th Avenue, Portland. Oregon. Information to qualified buyers only. A. B.C. BROKERAGE COMPANY. WILL LEASE 520 SEAT THEATRE. NEW JERsey. Owner retiring. $12,000 security needed. BOX 2101. MOTION PICTURE HERALD. WANTED TO BUY OR LEASE SMALL THEAtre, preferably in Indiana. BOX 2102, MOTION PICTURE HERALD. BUSINESS BOOSTERS BINGO CARD. DIE CUTS. 1 TO 100 OR 1 TO 75. $2.75 per thousand. $25.00 per 10,000 S.. KLOUS. care of MOTION PICTURE HERALD. WANTED TO BUY WANT TO BUY 1,000 OR MORE GOOD USED theatre chairs, spring cushion and full upholstered back, also 1,000 or more good used veneer chairs, moderate prices. BOX 2096. MOTION PICTURE HERALD. NEW EQUIPMENT 1.600 FOOT REELS FOR 16MM. SOUND PROjectors. Orders accepted now for early May delivery. THORNWOOD INDUSTRIES, INC.. Thornwood. N. Y. NEW CHAIRS, PROMPT DELIVERY 1 ATTRACtive — modern — durable. Veneer, $5.50, 30 days; Veneer back spring edge cushion, $9.35; applied upholstered back spring edge cushion, $11.; full upholstered back spring edge cushion, $11.95 , 60 days; All steel unbreakable standards, high grade mohair or heavy leatherette upholstery. Wire or phone. S. O. S. CINEMA SUPPLY CORP.. 449 W. 42nd St.. New York 18. ZEISS PORTABLE SOUND PROJECTORS. $275.; carbon savers, 6mm. to 13mm., 1/3 cost, 77c; 500W Stereopticons,, $27.50; Gyro Stabilizer GYB Soundheads, $195; Snowlike flameproof soundscreens up to 10', 21^c sq. ft.; Panic Bolts. $22.50; Dimmers, 2450W, $22.50 ; 2000W. $19.95; 1650W, $15.95; 1350W, $13.50. Catalog mailed. S. O. S. CINEMA SUPPLY CORP.. 449 W. 42nd St.. New York 18. STUDIO EQUIPMENT BEAUTIFUL CINE KODAK SPECIAL CAMERA. Fl. 9 lens, $495; Mitchell animation Camera, $985.: WE Wire Recorder heads less motor and amplification, $49.50; BH Ultra Speed Shuttles, $195.: Camera Dolly, $275.; RCA Photophone complete Recording outfit, $6,475; BH 16mm. or 35mm. Soundprinters. new, $3,250.; RCA latest dual playback magazine, $395.; new Mitchell 24V Camera Motors, $295.; BH Eyemo Motorized Cameras, 3 speeds, 2" lens, 24V motor, case, $295.; New 35mm. Film Phonographs, $795. Send for Bulletin STURELAB, S. O. S. CINEMA SUPPLY CORP.. 449 W. 42nd St.. New York 18. 16MM.-35MM. USED AND NEW SOUND AND silent production equipment. Cameras. Film Recorders, Disc Recorders, Projectors, Moviolas, Tripods, Dollies, Lights, Booms, Reeves Sensitester, for Cinex tests. Sales and Service to Laboratories and Studios. We have in stock Arriflex, Cinephon as well as American made Cameras. Write for information. THE CAMERA MART. 70 West 45th St., New York. TRAINING SCHOOLS THEATRE EMPLOYEES, TRAIN FOR BETTER position. Learn modern theatre management and advertising. Big opportunities for trained men. Established since 1927. Write now for free catalog. THEATRE MANAGERS SCHOOL, Elmira, New York. BOOKS • INTERNATIONAL MOTION PICTURE ALmanac — the big book about your business — 1946-47 edition now available. Contains over 12,000 biographies of important motion picture personalities. Also all industry statistics. Complete listing of feature pictures 1937 to date. Order your copy today. $3.25 in the U. S. A.. $5.00 elsewhere. Send remittance to QUI G LEY BOOKSHOP, 1270 6th Avenue, New York 20, N. Y. RICHARDSON'S BLUEBOOK OF PROJECTION. Best seller since 1911. Now in 7th edition. Revised to present last word in Sound Trouble Shooting Charts. Expert information on all phases of projection and equipment. Special new section on television. Invaluable to beginner and expert. $7.25 postpaid. QUIGLEY BOOKSHOP, 1270 Sixth Avenue. New York 20. With Universal -International's "The Egg and I" having key city openings in the midwest and west April 4 and 5, the company has mapped out and conducted an elaborate pre-selling campaign to support the picture. In its drive it is greatly aided by the fact that Betty MacDonald's best-selling novel has already been read by an estimated 25,000,000 in the United States. The publicity and advertising department is putting to good use the break given the picture through the selection of "The Egg and I" as a "Book-of-the-Month-Club" choice, and the resultant sale of approximately a million and a half copies, as well as the serialization of the novel in three leading magazines — Reader's Digest, Liberty and The Atlantic Monthly,. In addition, the book has been on the nation's best-seller lists ever since its publication late in 1945. "The Egg and I" was to open at the Fox theatre, Detroit, April 4, and in Cincinnati, Indianapolis, Louisville, Kansas City, Los Angeles and other West Coast theatres April 5. It goes into the New York City Music Hall following the run of the current "The Late George Apley." Universal has set a promotion budget of $850,000 for the film and spent $150,000 alone in February for an advance teaser newspaper campaign. The 100 and 150-line ads started eight weeks in advance of key city openings. A special three-minute animated cartoon teaser trailer for the picture has been made by Walter Lantz' cartoon studio. The "egg" idea provided countless tieups, including a "Slick Chick Contest'' to find America's most beautiful hen and involving some 5,000,000 poultry producers ; a tieup with the Pacific Coast Association of Poultry and Egg Dealers' convention, and an auction of the eggs laid by the chickens on the set of "The Egg and I.'' Life Magazine ran a spread on Miss MacDonald early in 1946 and the press services gave widespread coverage to a stunt involving an attempt by a Hollywood press agent to hatch an ostrich egg by sitting on it for 19 days. "The Egg and I" also was given widespread attention on the air. Warners' Albany Drive Honors C. J. Latta In honor of C. J. Latta's sixth anniversary as zone manager of Warners in Albany, a 13-week drive, which began March 30 and continues to June 28, is being conducted among the various Warner theatres in Albany, Troy, Utica, Batavia, Dunkirk, Elmira, Hornell, Jamestown, Medina, Olean and Wellsville. Mr. Latta originally was head of theatres in Cleveland for Warners, later moving to New Haven and then to Pittsburgh. He took over the position of zone manager in Albany in November, 1941. MOTION PICTURE HERALD, APRIL 5, 1947